Award Winning Blog - Agitator

Getting To Know Me

Yesterday, Roger wrote about the most fundamental and elementary step in communicating and building relationships with donors. That step: stop sending stuff to people who are dead or missing! If you didn’t read it, his post was about cleaning your lists … pretty basic (and he offers a great tool for doing the job). But […]

Learn More August 29, 2017

If I’m Dead Why Are You Writing To Me?

When was the last time you cleaned your mailing list? Maybe now — during the end of summer lull — is a good time. Once September arrives, we all know what the fundraising tsunami rushing toward year-end will be like. Too late to fix things then. Thus, this reminder that Agitator readers can update/clean their files […]

Learn More August 28, 2017

Electronic Media Use By Generation

The Agitator has given you a healthy dose of information on Millennials so far this week, so we thought we’d broaden our generational coverage with this last post of the week. Nielsen, the gold standard of media measurement, has issued a comprehensive study of electronic media usage by US consumers — The Nielsen Total Audience Report […]

Learn More August 25, 2017

We know what we think. But not why we think it.

Social media advertising is ineffective and on its way to dying! I know it’s true, because I read it on Forbes.com in an article called “Facebook’s Advertising Fallacy: That It Works!.” Quick! Short FB! Its tens-of-billions-of-dollars in annual ad revenue are going to zero any day!* Wait. Maybe I should read more than the headline. […]

Learn More August 24, 2017

More On Millennials: 6 Ways To Entice Them.

Here’s a follow-up to Tom’s report on the reprieve apparently granted to direct mail by Millennials. The Nonprofit Times in a piece titled 6 Ways to Entice Millennial Donors lists six fundamental steps for attracting Millennial supporters. The report is based on a presentation — “The Donors of Tomorrow: Effective Ways to Engage Young Audiences” — delivered […]

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Whew! The Mail Lives.

I saw two surveys today that reassure me that old-fashioned mail, my favorite medium, will probably outlive me. The first has no relevance to fundraising, but does shed some light on people who follow local issues and politics. The regional council on which I serve recently conducted a random survey of constituents which found that the […]

Learn More August 23, 2017