Award Winning Blog - Agitator

It’s Donor Acquisition Week

Many fundraisers –regardless of the size of their organization—tell us that donor acquisition is one of their biggest problems. The numbers support this. In the UK eight of the largest charities are losing donors faster than they acquire themby a rate of 5 to 3. In the U.S., for the fourth quarter of 2017 the […]

Learn More April 30, 2018

What You Need to Know from the 2018 Fundraising Effectiveness Project: Implications

The 2018 FEP report has both silver lining and cloud. Now what? I’d love to hear your thoughts in the comments; here are a few of mine. We must rebuild our base. Increasing retention post-first gift is a major part of this and we should pat ourselves on the back (not too hard) for this. […]

Learn More April 27, 2018

The preferred nonprofit

“It is not enough to be loved — I wish to be preferred” – Andre Gide, playwright It would be wonderful for you if all your donors gave only to your organization. Rationally, they should. They would look at all the organizations out there, pick the one with the biggest impact for the buck, and […]

Learn More April 26, 2018

What You Need to Know from the 2018 Fundraising Effectiveness Project Report: The Bad News

“Everybody wants happiness, nobody wants pain; but there can’t be a rainbow without a little rain.” – Dolly Parton Yesterday, rainbow; today, rain… Donor retention is at best flat and generally down. We are stuck at 45.5% donor retention for the second year in a row, down from 45.9% in 2015 and down from 46.7% […]

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What You Need to Know from the 2018 Fundraising Effectiveness Project Report: The Good News

It’s that time of the year again – when we look back on the year that was and assess where we are as a sector and what we can do better. Thanks as ever to AFP, DonorTrends, and partner organizations who provide the data. Today, I’m going to talk good news; tomorrow, bad news; and […]

Learn More April 25, 2018

The Importance of Villains and the Danger of Dead Armadillos

Yesterday’s post reporting the Edge Research Study on Reactive Giving reminded me of the importance of having a villain to push against. A villain serves as a rallying point for like-minded folks/donors to rally against. A villain focuses your message in a way an objective, fair and balanced, approach never can. In fact, after decades as […]

Learn More April 24, 2018