Award Winning Blog - Agitator

Why Are You Waiting?

More than a decade ago before fleeing to New Zealand, Tom Belford, then co-editor of The Agitator dismissed my enthusiasm for a budding new media tool—the Podcast. With a swipe of his keyboard he proclaimed, “Podcasts are the over-hyped Segways of the new media world. They’re for eccentrics […]

Learn More July 17, 2024

From Talk to Action: The ROI of Measuring Donor Experience

You can talk about donor experience but unless you’re regularly measuring it than that’s all it will ever be, talk. But what’s the return on investment? Is it a just-believe thing? Good and no, respectively. These are experimental results comparing asking for feedback after a customer (donor) interaction versus not. The “not” is likely your […]

Learn More July 15, 2024

What’s Better, Ambiguous or Clear?

Do you prefer noisy and ambiguous or clear and explicit? Doubt anyone would say the former but the sector, ironically, relies almost exclusively on the noisy and ambiguous kind of data. The person, Clicked – did they click out of idle curiosity or with intent? Did the context (e.g., time of day or mood) impact […]

Learn More July 12, 2024

What’s Worse, Actual Misinformation or Claims of It?

The World Economic Forum named misinformation as the top global risk, higher than war. I think it’s fair to say the WEF/Davos crowd ain’t exactly a representative slice of America or any other country. Maybe they know more than us, maybe their ranking is useful or maybe they are just parroting the times. Note the […]

Learn More July 10, 2024

AI Imagery. Creepy or Credible?

Imagine a world where for a modest fee, you get an AI-created image that looks real. No more expensive photo shoots or logistical nightmares—just a perfect image ready to go. AI-generated content is poised to revolutionize advertising, bringing cost savings and convenience that’s hard to beat. But, and it’s a big but, we need to […]

Learn More July 8, 2024

For Fundraisers Who Can’t Stand People

Many nonprofits proclaim their love of humanity but behave as though they can’t stand people. You need only look at their basic fundraising practices: like failure to properly thank donors…failure to seek or abide by donor preferences….failure to provide feedback mechanisms…failure to treat donors as anything other a bucket in the l RFM Sea of […]

Learn More July 5, 2024