Award Winning Blog - Agitator

Storytelling To A Goldfish

In 2015 the Internet blew up with the humans have less attention than a goldfish stat. Twitter advertising got a bump as marketers sought human goldfish living in the self-imposed 140-character limit world. PowerPoint slide decks with obligatory goldfish bowls and memes proliferated. It’s rumored the National Basketball Association hotly debated the need shorten games […]

Learn More February 23, 2024

Turning Up the Bull*#$% Meter

I did a search on the Agitator/DonorVoice blog for “engagement” and found a post in the way back machine from 2009. Tom Belford wrote the post. Tom is uber smart, dry witted, curmudgeonly and with a bullshit meter purposefully tuned to the highest sensitivity. So, it’s saying something that the post was touting the merits […]

Learn More February 21, 2024

Presidents’ Day or Identity Crisis?

It’s an odd holiday here in the States. The Brits might call it a Bank Holiday. It used to celebrate George Washington’s birthday. In fact, in the annals of US Government paperwork it’s still officially listed as this by the US Office of Personnel Management, which I think is like their HR Department. At any […]

Learn More February 19, 2024

A French Economist Walks Into A Bar…

Direct marketing can feel like that overeager friend showing up uninvited but occasionally bringing really good snacks. The one always knocking on your door with something to sell, boast about, or ask for. But what if the real magic of direct marketing isn’t in the knock or the sale, but the echoes left behind? Frédéric […]

Learn More February 16, 2024

Fidelity’s Valentine for a Better World

Fidelity Charitable, the largest sponsor of Donor Advised Funds has just released its 2024 Giving Report which you can –and should—download and read. Top Lines From Fidelity Report Here’s a summary of Fidelity Charitable’s 2023 activity. 11.8 billion in grants 2.3 million individual gifts –up from 626K 10 years ago given by 322,000 donors—up from 119,000 […]

Learn More February 14, 2024

Climbing the Mountain of Success: Why Your 3% Improvement Might Still Leave You at Base Camp

You just ran a simple, low-cost A/B test and improved something by 3%. Your average donation test went up from “meh” to “slightly less meh.” These can feel like wins that matter. But if your goal is building the brand and growing the supporter base year over year then it might be akin to a […]

Learn More February 12, 2024