Award-Winning Blog


Is Your Nonprofit Sustainable?

June is the last month of the fiscal year for many nonprofits, when supposedly the deep questions are being asked. Are we on the right track, programmatically and financially? Do we have enough Facebook ‘Likes’? Bloomerang recently surveyed 600 North American nonprofits to gauge their sustainability. Some questions dealt with management practices; some with board […]

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3 free June webinars to boost your second half results

Whether you want to learn what your donors are thinking, who your donors are, how to create donor journeys that will beat your control, or get people to opt-in to your communications, we have something for you: Missing From Your CRM: The Quality Data Showing What’s Killing Your Retention How would you know if one of […]

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Creating Great Donor Experiences

Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers. I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.” Then Ahern added, “And that experience has many parts worth considering.” One of our goals in the Good Enough Is Not Good […]

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Designing A Customer-Centric Organization

In his posts on ‘donor centricity’ (start here and use the links!), Roger strives to separate the wheat from the chaff. As he has put it, just using the word ‘you’ in every other sentence doesn’t make your fundraising program donor centric. The true magic ingredient of donor centricity is listening. Listening to each donor […]

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The Delivery vs. Discovery Paradox

It’s INTERMISSION TIME in our Good Enough Is Not Good Enough series. (Part 1 here; Part 2 here). We conceived the series for two reasons: We wanted to share some of the significant discoveries or findings that are emerging because of research. Particularly discoveries that have significant potential for increasing retention, donor commitment and lifetime value. It’s long been […]

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Get accurate results from your donor surveys

I’m a fan of Freakonomics books and podcasts.  While they occasionally have some howlingly bad science (e.g., most solar panels are not black and the assumptions that go into their oft-quoted drunk walking is more dangerous than drunk driving contention are profoundly odd), their contrary points of view often cause me to reassess.  That’s a […]

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