Award Winning Blog - Agitator

The Secret To Happiness In A World Gone Nuts

The long Fourth of July weekend is getting underway here in the U.S. as Americans head for beaches, barbeques, parades and fireworks to celebrate Independence Day. Agitator readers North of the border will mark Canada Day tomorrow and in two weeks our French readers will celebrate Bastille Day. Regardless of where we live it seems […]

Learn More June 30, 2017

Fundraising Metrics That Matter

Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” question. […]

Learn More June 29, 2017

What happens after the Trump Bump?

We’d all heard the rumblings: since November, some nonprofits have been raking in donations. The weirdness then got a name: the Trump Bump. Sorry, Vitruvius, I wasn’t willing to take it on faith and on rhyming that this was real. But it turns out to be real. A new report highlights that intent to give […]

Learn More June 28, 2017

Beware of Vanity Metrics

In Is Your Website Driving Away Your Best Folks? I warned of the danger relying on ‘vanity metrics’ like ‘page views’ or ‘time on site’. In fact, the use of ‘vanity metrics’ is problematic in our trade far beyond the online world. So, I thought it would be helpful to cover the ‘metrics’ topic in more […]

Learn More

Special Videos for YOU.

Tom’s 127 Facts About Video Marketing last week inspired me to reprise some of my favorite videos that we’ve used in Agitator posts. So, for your viewing (and reading) pleasure here are three re-runs worth your time because I think each makes a helpful point. Each of the posts below contains text which the video illustrates. […]

Learn More June 27, 2017

Is Your Website Driving Away The Best Folks?

Time spent (minutes per month) on websites was down across all industries in the U.S. in 2016, according to an Adobe report. “Despite time spent being down, visit rates are up 4% year-over-year across all industries,” CMO Adobe wrote. This makes sense. The simpler, faster and more convenient you make your website, the more likely […]

Learn More June 26, 2017