Award Winning Blog - Agitator

WANTED: Fundraisers With Merger, Acquisition and Investment Banking Experience

New thinking and new approaches are fundamental necessities for survival and growth. Not because all “old” ways are bad. Not all are. And surely not because the next, shiny new thing is likely to be better. It’s not. In a sector desperate for growth new solutions and approaches to financing must be explored. Incremental change […]

Learn More March 26, 2018

Taming Facebook with Identity

Facebook gave us the first hit free: get your constituents to like your page and you’ll be able to talk with them on their platform free. What they meant was “get your constituents to append their own interest data to Facebook’s copious data stores and Facebook will sell it to others.” It doesn’t matter anymore: […]

Learn More March 23, 2018

The value of a villain

On March 9th, the Norwegian justice minister Sylvi Listhaug posted a picture of masked fighters dressed in fatigues, black scarves, and ammo with the caption “Labour thinks the rights of terrorists are more important than the nation’s security. Like and share.” Several supporters sent flowers. Ired by this, two Norwegians started a fundraising campaign for […]

Learn More March 22, 2018

Segmenting “Cost To Acquire” Using Identity

A couple months ago, I argued that cost to acquire (CTA) was one of only two metrics that matter in a deep, comprehensive way. (The other one, for those who like spoilers, was donor lifetime value.) And yet, CTA can lie. If one acquisition mail package has a response rate of 1.1% and an average […]

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How Donors Choose Among Nonprofits: The Role of Identity

There’s an old joke at the right that often feels like nonprofit marketing. While we do and should have ambitions of expanding the charitable giving pie, we also want to secure our own organization’s piece of said pie. One of the points Kevin made yesterday is that organizations are differentiating themselves by creating donor journeys […]

Learn More March 21, 2018

Low Risk Approach to High Reward Discovery

Yesterday Roger outlined the failings of alleged-segmentation systems that aren’t customized to your organization. Today, I’d like to suggest a proven, low-risk approach to dramatic improvement through better segmentation. It’s hard to get away from the significant advantages that come with being a mature nonprofit brand: you can get very good at delivery, incremental efficiency, […]

Learn More March 20, 2018