Award Winning Blog - Agitator

Positioning a nonprofit

Jack Trout passed away last week. And if you don’t know the name, you almost certainly know his concept: positioning. Trout coined the term “positioning” and first used it in a 1969 article. He then co-authored Positioning: The Battle for Your Mind with Al Ries, a classic ranked the top media and marketing book of all […]

Learn More June 15, 2017

In Pursuit Of The Trivial

Slowly, but surely, research in the field of behavioral science is making its way into Fundraising Land. Over the past several years commercial marketers have begun to discover practices which those pundits and commentators who favor high-blown ‘strategic’ insights often consider ‘trivial’. What once seemed relatively trivial has proven to hold monumental importance compared to […]

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What your donation buys: How to get a 42% lift in revenue

Charities are very good at making the abstract act of giving more tangible by explaining what different levels of donations will buy. In the example below, UNHCR USA informs people that $45 can buy high thermal blankets while $85 can buy a heating stove. These symbolic gifts make the abstract donation amount feel more real […]

Learn More June 14, 2017

Giving USA Reports On 2016 Giving

Giving USA has released its annual study on giving, reporting that for 2016 all giving rose to $390.1 billion, or 1.4% over 2015 (inflation adjusted). That represents 2.1% of gross domestic product, slightly above the 1.9% average of the past 40 years. Here’s the giving by source: And here’s the giving by sector: I have to believe the strong […]

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Committed donors are from Mars; non-committed donors are from Venus

A new NonProfit Pro article about how your committed donors may be entirely different from your non-committed donor is now but a click away…

Learn More June 13, 2017

Good Enough Is No Longer Good Enough – Part 4: Donor Journeys

The journey the organization wants the donor to go on is not usually the journey the donor wants to go on. The reason for this disconnect is that few organizations truly understand why donors choose to stay or leave, let alone know when the donor makes the decision to leave. This is not a new […]

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