Award Winning Blog - Agitator

Converting Advocates Into Donors

So far this week The Agitator has focused on peer-to-peer or DIY fundraising. Many nonprofits see these efforts as a ‘new’ way to feed the acquisition pipeline. That’s fine, so long as the necessary cultivation occurs to bind the new folks — who mostly responded to personal appeals to help friends and relatives — to […]

Learn More May 11, 2017

More On Peer-To-Peer Fundraising

At The Agitator, we pride ourselves on eclecticism and mixing it up. Therefore, when we publish two posts in a row on the same theme it constitutes a trend! So today I’ll stick with the trend and offer perhaps an unprecedented three in a row on one theme — peer-to-peer or DIY fundraising. From MobileCause, here’s more […]

Learn More May 10, 2017

Worth The Investment: Third Party Donors

In his post DIY Fundraising Tom laid out a significant challenge faced by many nonprofits that engage in peer-to-peer fundraising and other friend-inspired approaches: realizing the full potential of Third-party Donors. For those organizations new to dealing with this type of DIY fundraising, there are two principal sources of donor value: 1) the ‘team leaders’ […]

Learn More May 9, 2017

DIY Fundraising

Not that long ago, I recall sitting in debates over how nonprofits with ‘strong’ brands to ‘protect’ should behave in the face of online tools that ‘threatened’ the ability of HQ to control the use of their brands. A typical example would be the ‘horror’ of an activist or donor using the nonprofit’s logo in a […]

Learn More May 8, 2017

Inextinguishable Fire In The Belly

This post pays unabashed homage to my friend, colleague, mentor and all-time favorite grenade thrower, Roger Craver. It’s easy to write, because SOFII has done all the work, publishing a two-part interview with Roger in which he talks about political/issue activism and the role of fundraising in fueling change … based on his 50+ years of […]

Learn More May 5, 2017

A brief mediation on ask string values

I have an urgent dispatch from the cutting edge of ask string science! By now, you’ve read our ATIMU-award-winning* white paper The Science of Ask Strings. But you’ve probably also read many other things since. Thus, you may not recall the importance of fluency in ask strings. That is, the more common and easier to […]

Learn More May 4, 2017