Award Winning Blog - Agitator

Are Your Fundraising Emails Getting Delivered?

A new report released today by EveryAction suggests you might be leaving substantial online fundraising revenue on the table (or should I say in the ether?) if your nonprofit is not attending properly to email deliverability issues. Their report — 2017 Nonprofit Email Deliverability Study — looked at data from 55 leading US nonprofits to determine […]

Learn More May 15, 2017

Direct Mail … You Know You Like It!

OK, we’ve devoted most of this week to ‘alternative’ fundraising … peer-to-peer and email fundraising. Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Who, given the choice, would prefer to receive an important message — a communication whose intent you knew was […]

Learn More May 12, 2017

The death of average in nonprofit marketing

There once was a time where good enough was good enough. The difference between a top 20% medieval serf and a bottom 20% one, for example, was likely almost unnoticeable. This is not that time. And last month’s Fundraising Effectiveness Report shows us why. Here is the year-over-year gain versus loss of gifts from 2015 […]

Learn More May 11, 2017

Converting Advocates Into Donors

So far this week The Agitator has focused on peer-to-peer or DIY fundraising. Many nonprofits see these efforts as a ‘new’ way to feed the acquisition pipeline. That’s fine, so long as the necessary cultivation occurs to bind the new folks — who mostly responded to personal appeals to help friends and relatives — to […]

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More On Peer-To-Peer Fundraising

At The Agitator, we pride ourselves on eclecticism and mixing it up. Therefore, when we publish two posts in a row on the same theme it constitutes a trend! So today I’ll stick with the trend and offer perhaps an unprecedented three in a row on one theme — peer-to-peer or DIY fundraising. From MobileCause, here’s more […]

Learn More May 10, 2017

Worth The Investment: Third Party Donors

In his post DIY Fundraising Tom laid out a significant challenge faced by many nonprofits that engage in peer-to-peer fundraising and other friend-inspired approaches: realizing the full potential of Third-party Donors. For those organizations new to dealing with this type of DIY fundraising, there are two principal sources of donor value: 1) the ‘team leaders’ […]

Learn More May 9, 2017