Award Winning Blog - Agitator

Designing A Customer-Centric Organization

In his posts on ‘donor centricity’ (start here and use the links!), Roger strives to separate the wheat from the chaff. As he has put it, just using the word ‘you’ in every other sentence doesn’t make your fundraising program donor centric. The true magic ingredient of donor centricity is listening. Listening to each donor […]

Learn More June 5, 2017

The Delivery vs. Discovery Paradox

It’s INTERMISSION TIME in our Good Enough Is Not Good Enough series. (Part 1 here; Part 2 here). We conceived the series for two reasons: We wanted to share some of the significant discoveries or findings that are emerging because of research. Particularly discoveries that have significant potential for increasing retention, donor commitment and lifetime value. It’s long been […]

Learn More June 2, 2017

Get accurate results from your donor surveys

I’m a fan of Freakonomics books and podcasts. While they occasionally have some howlingly bad science (e.g., most solar panels are not black and the assumptions that go into their oft-quoted drunk walking is more dangerous than drunk driving contention are profoundly odd), their contrary points of view often cause me to reassess. That’s a […]

Learn More June 1, 2017

Good Enough Is No Longer Good Enough – Part 2: Commitment

In Part 1 we noted that the days of launching an acquisition campaign without setting aside substantial additional time and funds to properly deal with new donors is a principal reason why organizations find themselves on the decline or plateauing when it comes to growing donor value and net income. Also noted is the importance […]

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Why Good Enough Is No Longer Good Enough: Part 1

I ended my last post No One Wants More Email with the admonition, “We all need to get used to demanding more information and start challenging the status quo. Why? Because nothing, absolutely nothing is more dangerous to our future than acceptance of the status quo.” No area of the fundraiser’s work is more deserving of […]

Learn More May 31, 2017

Direct Mail Buzzes

I’ve noticed a few good items regarding direct mail lately that I’m sharing today. First up from Target Marketing is Paul Bobnak’s collection of The 6 Best Direct Mail Teasers of 2016. Gotta get that letter noticed and open folks! Here are the two probably most relevant for Agitator readers, from Consumer Reports and The […]

Learn More May 30, 2017