Award Winning Blog - Agitator

Does Your A/B (Testing) Need to Meet C and D?

What do 127,000 experiments over five years from a variety of sectors, including fundraising, tell us about what’s required to run better experiments? First, let’s define better: higher chance of winning and bigger uplift, which creates a multiplier for expected impact; the % chance of winning * likely uplift = expected impact. Here’s our take […]

Learn More January 29, 2024

What is GPT’s Personality?

Can a machine have a Personality? Well, it can be instructed to produce copy that matches certain traits and with guidance, does this quite well. A machine can be programmed to identify and match or mimic the dominant trait of a human on the other side of a text or chatbot conversation. This mirroring technique […]

Learn More January 26, 2024

Correcting a $16 Billion Mistake

If you’re annoyed by the vortex of political hype, misinformation and just pure bullshit inundating your life please be aware: it’s about to get much worse. As we enter the general election season most Agitator readers unfortunate enough to live in “battleground states” will be increasingly inundated through all channels—tv, email, social media, radio, telephone, […]

Learn More January 24, 2024

Urgency and Crying Wolf

The Boy Who Cried Wolf, a cautionary tale of urgency messaging. If I’ve read it once, I’ve read it a million (ish) times. Urgency is critical to get donors to take action now. Is it really that simple? When might urgency messaging backfire? Or maybe there is just a better motivator than urgency to prompt […]

Learn More January 22, 2024

Open, Keep, Convert: Mastering the Charity Mail Journey

The DonorVoice Behavioral Science Team is calling for applications to participate in a direct mail innovation project. Details are below. Simply Click here to express interest and the team will follow up accordingly. Overview Your best “digital” donors are your direct mail recipients. And still, almost all your charity mail goes directly in the trash, […]

Learn More January 19, 2024

The Doom Loop

If it bleeds it leads. This media cliche begs the question, is the media feeding us negativity we swallow like bad medicine or are they giving us a spoonful of our preferred elixir? The Russian news site, City Reporter, did an experiment for an entire day publishing nothing but positive stories. The result? They lost […]

Learn More January 17, 2024