Award Winning Blog - Agitator

The Magic Of A Great Thank You

In his post Addition by Subtraction in Non Profit Marketing (or how Coke’s brand would work as a non-profit), Nick Ellinger of DonorVoice effectively points out that Coke’s success isn’t attributable to adding ‘new things’. Coke is successful because it took out what is generic. So what is generic for your nonprofit? One great candidate […]

Learn More December 12, 2016

A 10 To 1 Match I Like!

The other day, writing about the ‘sameness’ of so many #GivingTuesday appeals, Roger lamented the ubiquity of matching gifts. And rightly so. It seems America (at least) is awash with mysterious donors who are valiantly committed to matching the small gifts of the easily impressed. Every nonprofit seems to have a few of these Mystery […]

Learn More December 9, 2016

Addition by subtraction in nonprofit marketing (or how Coke’s brand would work as a non-profit)

Don’t worry – as a direct marketer, I too shutter a bit at “brand.” It’s often used as code for “that’s going to be too effective, so the brand guidelines forbid it” or “here’s the new logo; have fun getting people to open their envelopes for the next year or two.” But organizational brands are […]

Learn More December 8, 2016

Far Bigger Than A Big Mac

Last week the mainstream media marked the death of Michael ‘Jim’ Delligatti, who invented McDonald’s two-tiered burger at his Uniontown, Pennsylvania franchise. He was 98. Back then, in the mid-1960s, Delligatti’s Big Mac sold for US$0.49 cents and left a lasting, if questionably nutritious, mark on consumer habits in the U.S. and around the globe. […]

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Beware Of Gifts!

As Roger noted yesterday, for many nonprofits it’s budget season, which — at least in theory — involves some performance assessment of the current year. And not just the performance of ‘the organization’ or its revenue results, but review of the people as well. Getting nervous? So, on what basis do you want to be […]

Learn More December 7, 2016

Show Me Your Budget

As we near the end of 2016 some folks will be checking the rear-view mirror to determine how they did and whether they met their goals. Others will be looking out the front windshield and focusing on their plans and goals for 2017. Regardless of the direction in which they’re looking, there’s a pretty good […]

Learn More December 6, 2016