Award Winning Blog - Agitator

Best of 2016: More Gold For The Lapsed Donor Mine

We sifted through our posts for a few of the ‘most-read’ of 2016. Perhaps as the year closes, you’re regretting losing as many donors as you did. Can they be retrieved? Here are two posts (including the article linked to in the first sentence below), with very useful supporting links and comments, that provide a […]

Learn More December 29, 2016

Best of 2016: What’s Next?

We’ve sifted through our files for a few of our most-read posts of 2016. Here’s the advice Roger gave fundraisers the day after the US Presidential election went to Donald Trump. What’s Next? We all woke up on this post-election morning to uncertainty and turmoil. What does the election of Donald Trump mean? Of course, […]

Learn More December 28, 2016

Please Don’t Eat The Poinsettia

I thought a holiday motif would be appropriate to remind us of the many myths we take for gospel. Some are true, some are not. As in: “Feed a cold, starve a fever.” [True] … “Don’t sit too close to the television you’ll hurt your eyes.” [Not true] … “Don’t swallow your gum; it stays […]

Learn More December 27, 2016

If You’ve Had A Great Year, Be Thankful. If Not … Try To Hit The High Notes In 2017!

After ten years of Agitator Christmases, we’ve never been able to improve upon this holiday message. With all your online solicitation programs firing away like an AK-47 on auto-pilot until January 1, fundraisers probably aren’t doing much heavy lifting today … unless it’s carrying in the booze for the office party. But maybe — over some spiked […]

Learn More December 23, 2016

Voluntary Versus Involuntary Churn

I suspect that most fundraisers think of donors who don’t renew or make subsequent gifts as having made a conscious decision to abandon ship, such as … My priorities have changed. I’m supporting other organisations in this field … you no longer make the cut. You did something I disagreed with. The reasons we suppose […]

Learn More December 22, 2016

Twas the night before direct marketing Christmas

What’s the fun of a normal “best of” blog post? Twas the night before Christmas and all through HQ Only one direct marketer made her review Of whether her plan had enough donor cares To get gifts from poor up to the millionaires. Her ED was nestled all snug in her bed While visions of […]

Learn More December 21, 2016