Award Winning Blog - Agitator

World’s Worst CEO And Board Member

Yesterday I turned 75. A great age for a tree. After mowing the lawn, weeding the garden, and handling the congratulatory phone calls from my ungrateful heirs I did give a tiny bit of thought to the past. And a lot of thought to the future. My principal Diamond Jubilee Insight is this: Our sector […]

Learn More August 10, 2016

Demographics And Coleman Sweeney

Forgive me, I still scratching my head as I write, trying to absorb the implications of Roger’s post last week on eschewing demographics as a targeting tool and then yesterday’s praising “The World’s Biggest Asshole”, a film supposedly aimed at Millennials, a classic case of demographic targeting. Or is it? The commentator Roger cites re […]

Learn More August 9, 2016

Would You Approve This Campaign?

PROBLEM: Overall there are currently 120,000 men, women and children waiting for an organ donation, and roughly 8,000 of those people, about 22 per day, die each year because they won’t receive the organs they need in time. Donate Life America, a nonprofit charged with developing and promoting organ donor education programs designed to motivate […]

Learn More August 8, 2016

Are Demographics Garbage?

I was struck by the headline on a piece in Fortune that reads: Netflix says Geography, Age and Gender are “Garbage” for Predicting Taste The point of the article: Netflix uses one predictive algorithm worldwide, and it treats demographic data as almost irrelevant. “Geography, age, and gender? We put that in the garbage heap,” VP […]

Learn More August 5, 2016

Starting Over #9: Understanding Strategy

An essential element for any organization, whether brand new or starting over, is a focused and concise strategy. The problem is that most organizations and their consultants don’t have the foggiest idea what a real strategy is. In the absence of a true strategy it’s almost certain that the status quo will be perpetuated. In […]

Learn More August 4, 2016

Where Are Your Hispanic Donors?

Hispanics are now the fastest growing voter block in the US, including in most swing states. According to Pew Research: “The number of Hispanic eligible voters has grown at one of the fastest clips of any group over the past eight years and is projected to be 40% higher in 2016 than in 2008, according to […]

Learn More August 3, 2016