Award Winning Blog - Agitator

Why I was wrong on mail quantity

Once upon a time (OK, it was back in May; time moves pretty fast in the direct marketing world), I wrote that quantity of mail volume is not the problem that some people thought it was. Basically, if you had a magic box that you put $1 into and got $1.10 out of it, you […]

Learn More October 6, 2016

Time To Take Notice Of Millennials?

A few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. Here’s Pew Research on the shift. And of course the tide will steadily build as old buggers like me die off. Without question, a key reason the Boomer […]

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Hanging Up On Your Donors

I had just read Tom’s Telefundraising Reveals The Pulse containing Colin Bickley’s terrific analysis of the state of telefundraising, and some very helpful comments from Agitator readers, when up popped this headline in my news feed: Stanford Hangs Up on Telemarketing—Will Others Follow? In a Chronicle of Philanthropy piece, writer Timothy Sandoval reports on Stanford […]

Learn More October 5, 2016

Telefundraising Reveals The Pulse

I can’t even remember the last time I read a decent article on telefundraising. Can you? If so, please pass along the link! So I’m thrilled with this excellent piece by Colin Bickley — Can Telefundraising Survive the Cellphone Age? — published in NonProfitPRO. Colin is properly balanced in his analysis, covering the growing hurdles […]

Learn More October 4, 2016

Slut-shaming And Charitable Regulation

My only question this morning: “Is all this really happening?” First, my inbox and social media was bombarded with news that somewhere between 3:20 a.m. and 5:00 a.m. Friday a 70 year-old man with 5 children went ape shit on Twitter, slut-shaming Miss Universe of 1996. Next, my inbox bell rings with news that the Charities […]

Learn More October 3, 2016

Show Me Your Bookshelf

Do you even have a bookshelf these days?! Or have you — sadly — gone totally digital? In a recent post, Fully baked, Seth Godin makes a point about ‘knowledge workers’ often getting to a certain point where they stop learning and act as though they know everything they need to know. The way I’d […]

Learn More September 30, 2016