Award Winning Blog - Agitator

Direct Mail … You Know You Like It!

OK, we’ve devoted most of this week to ‘alternative’ fundraising … peer-to-peer and email fundraising. Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Who, given the choice, would prefer to receive an important message — a communication whose intent you knew was […]

Learn More May 12, 2017

The death of average in nonprofit marketing

There once was a time where good enough was good enough. The difference between a top 20% medieval serf and a bottom 20% one, for example, was likely almost unnoticeable. This is not that time. And last month’s Fundraising Effectiveness Report shows us why. Here is the year-over-year gain versus loss of gifts from 2015 […]

Learn More May 11, 2017

Converting Advocates Into Donors

So far this week The Agitator has focused on peer-to-peer or DIY fundraising. Many nonprofits see these efforts as a ‘new’ way to feed the acquisition pipeline. That’s fine, so long as the necessary cultivation occurs to bind the new folks — who mostly responded to personal appeals to help friends and relatives — to […]

Learn More

More On Peer-To-Peer Fundraising

At The Agitator, we pride ourselves on eclecticism and mixing it up. Therefore, when we publish two posts in a row on the same theme it constitutes a trend! So today I’ll stick with the trend and offer perhaps an unprecedented three in a row on one theme — peer-to-peer or DIY fundraising. From MobileCause, here’s more […]

Learn More May 10, 2017

Worth The Investment: Third Party Donors

In his post DIY Fundraising Tom laid out a significant challenge faced by many nonprofits that engage in peer-to-peer fundraising and other friend-inspired approaches: realizing the full potential of Third-party Donors. For those organizations new to dealing with this type of DIY fundraising, there are two principal sources of donor value: 1) the ‘team leaders’ […]

Learn More May 9, 2017

DIY Fundraising

Not that long ago, I recall sitting in debates over how nonprofits with ‘strong’ brands to ‘protect’ should behave in the face of online tools that ‘threatened’ the ability of HQ to control the use of their brands. A typical example would be the ‘horror’ of an activist or donor using the nonprofit’s logo in a […]

Learn More May 8, 2017