Award Winning Blog - Agitator

Only Two Donor Responses: Passion Or Indifference

I suspect that most of The Agitator’s UK readers read the fundraising wisdom of Ken Burnett on a regular basis, and have already caught up with his latest gem, Adventures in emotional space. This post is for all other Agitator readers out in the colonies. We can all use a reminder of the primacy of […]

Learn More July 26, 2016

Starting Over #8 — Plan To Be Generous To Your Donors

Although I doubt it’s intentional, far too many fundraisers spend far too much time and money biting the hands that feed their organization. It happens every day. Poor donor service. Lousy communications. Little or no donor recognition … sometimes not even a simple thank you. Of course this pitiful lack of concern for the donor […]

Learn More July 25, 2016

Media Benchmarks For Nonprofits

“How many media hits should we getting?” As in the case of so many fundamentally useless metrics — such as the number of Facebook “Likes” or “page views” — most organizations are posing the wrong question. In a thoughtful gift to the sector, M+R , the media and fundraising consultancy, has just released the inaugural edition […]

Learn More July 22, 2016

The Psychology Of Action

However imaginative your fundraising tactics might be, beyond your most committed cadre of donors, you still face resistance to giving. Here, courtesy of Marketing Profs, are five psychological principles to consider that might help you understand and overcome that resistance. #1: Pain Avoidance. My favorite. The principle to take into account is that the psychological fear […]

Learn More July 21, 2016

Demographics are Garbage

This is absolutely the type of headline we would write in order to be contrarian and provocative (not to mention, accurate). Alas, we can’t take credit. This is the headline from a recent article about Netflix whose headline reads, in full, “Netflix says geography, age and gender are garbage for predicting taste.” Blame Netflix for […]

Learn More July 20, 2016

Is Donor-Centric Real or Unicorn?

In our prior post we stipulated that donors want to donate. They don’t want massive frustration and irritation in doing so, which is precisely what all the asks (i.e. volume) causes. There is a study here proving that point. And it doesn’t irritate some tiny, minority of folks who really aren’t “good” donors anyway, it irritates the […]

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