Award Winning Blog - Agitator

Worst Fundraising Mistake?

Last week, Jeff Brooks, no fundraising slouch, asserted that the “worst mistake you can make” in fundraising is “confusing yourself with your donors”. Argues Jeff in this post: “Remember that your donor is different from you. She knows less (or rather, she knows different things). She’s probably quite a bit older than you. She’s paying less […]

Learn More March 27, 2017

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. […]

Learn More March 24, 2017

Explore or exploit?

Here, in order, are the top grossing movies of 2016: Sequel in an extended movie universe Prequel in an extended movie universe Sequel Animation with cute animals Remake Animation with cute animals Sequel of a remake in an extended movie universe Extension of a movie universe Extension of a movie universe Extension of a movie […]

Learn More March 23, 2017

Your New Fundraising Word For The Day

Here’s it is: ‘actigiver’. In a Huffington Post piece, Giving In The Age of Outrage, Steve MacLauglin, VP of Data and Analytics at Blackbaud and author of Data Driven Nonprofits, claims that the question of “whether online activists would ever turn their clicks into gifts” has now been answered. The answer, according to Steve is […]

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Monthly Giving … Maybe We’ll Get Lucky

In a brief, to-the point article in NonProfitPro, Erica Waasdorp, who’s written a book on the subject, gives us two ‘must-do’ steps for generating monthly donors. As simple as they are, they seem to baffle too many nonprofits. First, you must ASK for monthly gifts! Sound like a big ‘DUH!’? Then why don’t 50% of participants in […]

Learn More March 22, 2017

One Fundraiser’s Gift To All Of Us

Michael Rosen, author of Donor-Centered Planned Gift Marketing, and one of the most thoughtful members of our fundraising tribe, delivered a marvelous gift to my e-mail box. I want to share it with you. And I’m doing so with Michael’s blessing. In a post titled Delivering More of My Own Bad News, Michael announced that he […]

Learn More March 21, 2017