Award Winning Blog - Agitator

Top Marketing Tactics For 2017

Target Marketing recently surveyed its readers (including NonProfitPro) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017 Content marketing (blogs. white papers, infographics, etc) — 59% Online […]

Learn More March 20, 2017

Online Or Offline, What Matters Is Relevance

In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising, Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media. It’s well worth reading by those who think most email communications are too light and frothy and […]

Learn More March 17, 2017

How the Facebook algorithm works outside of social media

The DMA in UK released data yesterday that 91% of all marketers don’t think their emails are relevant to their audience all the time and 42% say that, at best, only some of their emails are relevant. This put me in mind of one concept from social media that is worth borrowing for direct marketing, […]

Learn More March 16, 2017

Are You Under- Or Over-Invested in Online Fundraising?

Two recent studies, one from Blackbaud and one from Merkle, put online fundraising’s share of giving in perspective. Merkle, looking at large nonprofits, gave online 15% of the direct response fundraising pie, while Blackbaud, looking more broadly at all charitable giving (with online giving from 5,000+ organizations), gave online fundraising 7.2% of the total charitable giving […]

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Your Nonprofit Is Competing With Amazon

What a scary thought! But it’s true. Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make […]

Learn More March 15, 2017

Embalming The Elephant – Release 1.0

It’s been 16 months since we announced The Agitator Data Liberation Crusade — a quest to make available fundamental data that’s of daily use to fundraisers free of charge or as near-free as possible. Our rationale for this Crusade aimed at benefitting both small and large nonprofits is explained in our post Fundraising Data and […]

Learn More March 14, 2017