Award Winning Blog - Agitator

Matching Gift Hot Mess

It’s as if slapping “matching” on an appeal is all the thought that’s required. Many of these offers are contrived or copycat-like but this one takes the cake for confusion and the irony is not lost on it being from Behavioral Scientist, a publication purpose built to help readers learn how to lower mental barriers […]

Learn More December 4, 2023

Too Much of What Matters Doesn’t Get Measured At All

Does the donor experience (DE) matter to retention? If so, we probably need to deconstruct the abstract DE term. Let’s start with context, this example is a telefundraising campaign converting digital petition leads to sustainer. A Mental exercise: Name two parts of the call experience that have a statistically significant impact on sustainer attrition in […]

Learn More December 1, 2023

Mobile Giving and My Focus on Me

Do you think it’s a positive if people, experience a warm glow from giving foster a sense of empathy in deciding to give give to reinforce personal values and goals I’d say yes to all these and in so doing, say yes to self-focus, which has several facets: Self-Reflection: “I often spend time reflecting on […]

Learn More November 29, 2023

More Bees With Honey

Face-to -face fundraising is a tough business, full of rejection. Although your direct mail appeal gets rejected at an even higher rate (unopened, non-response) it’s less personal, less in your face, literally. Fundraisers need to be resilient. If you can’t handle rejection, you can’t handle the gig. As a relevant aside, DVCanvass (our F2F and […]

Learn More November 27, 2023

HAPPY THANKSGIVING

We’re grateful for the time you give The Agitator. We’re grateful for your thoughts and comments. We’re grateful for the work you do for Others. We’re grateful for You. Happy Thanksgiving! Roger and Kevin P.S. And if you’re […]

Learn More November 22, 2023

Final Giving Tuesday’23 Tip: Answer the Damn Phone

For our final Giving Tuesday tip of 2023 the headline above says it all. Answer the damn phone. In this giving season when many nonprofits receive as much as 1/3 of their total annual revenue, it’s particularly important to […]

Learn More November 20, 2023