Award Winning Blog - Agitator

Measuring Donor Experiences – Part 2

In Part 1 I indicated why measuring specific donor experiences represents such a fundamental shift in mindset for most organizations. However, it’s a shift well worth making because measuring the donor experience at various interaction points — and of course acting on what you learn — is one of the ways a nonprofit can grow. […]

Learn More March 1, 2016

Measuring Donor Experiences – Part 1

Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor […]

Learn More February 29, 2016

Mobile … Mobile … More Mobile

You, and consumers, and by extension donors, can’t get enough mobile these days. The hours used are going up. The preference over desktops is solid and rising. Even simultaneous use of digital devices is becoming common. The addiction to smartphones and their apps is astonishing to an old fart like me. For example, according to eMarketer, by […]

Learn More February 26, 2016

6 Main Reasons Fundraising Fails

While Roger and I like to believe we sit at the right hand of Zeus, bestowing unsurpassable fundraising wisdom on mere humans from on high, the truth is, there’s plenty of sound advice around if you but seek it out. Here’s an example that came to me by way of one of my many fundraising/nonprofit news feeds. […]

Learn More February 25, 2016

Better Face-2-Face Through Feedback

Tom’s piece on Donor Loyalty should remind us all of how little information we really have when it comes to understanding the commitment and loyalty of individual donors. As a result most fundraisers rely on conjecture and so-called ‘best practices’. We look at brand surveys, surveys of general donor populations and organization-specific donors hoping to […]

Learn More February 24, 2016

Do Donors Want To Be Loyal?

Rummaging through some old files on a completely unrelated mission, I stumbled upon some interesting data from a comprehensive donor survey conducted for a prominent national US nonprofit a decade ago. In view of the relentless hammering away The Agitator does on donor retention, I thought it might be worthwhile to share a couple of […]

Learn More February 23, 2016