Award Winning Blog - Agitator

Protecting Donor Privacy

Efforts by the F.B.I. to compel Apple to break the encryption of the San Bernardino murderer’s iPhone is a stark reminder of the paradox faced by those living in a free society. Because of the current fear and fixation with ‘terrorism, some will find it easy to justify making an exception to this effort at […]

Learn More February 22, 2016

Read. Repeat.

Agitator readers in the U.S. who took last Monday off to celebrate Presidents’ Day missed a real gem. So first thing today, go back and read Tom’s post, Become a Youtility, based on Claire Axelrad’s brilliant piece in NonProfit Pro. In a nutshell that post and the links embedded in it covers everything The Agitator’s been preaching […]

Learn More February 19, 2016

Hug Your Haters

In my Monday post, Become A Youtility, I talked about marketing guru Jay Baer’s notion that good marketing is all about helping the customer, versus selling to him or her. Jay takes his point a step further, talking about customer service in this great podcast — Hug Your Haters — put together by Marketing Profs […]

Learn More February 18, 2016

How To Say ‘Thank You’

Rory Green, FundraiserGrrl, has done all of us a big favor by sharing some findings regarding donor ‘thank you’s’, with two great examples of doing it right. By now, you’ve heard plenty of stats regarding the importance of timely and personal ‘thank you’s’. But the stat that stuck out for Rory was this: only 47% […]

Learn More February 17, 2016

Are You A Dinosaur?

Hopefully it’s evident by our posts over the past 10 years that Tom and I worry a lot about the future of fundraising and the nonprofit sector. What we don’t spend enough time writing about is the talent pool — more accurately, the talent puddle — that is essential for the future. Consequently, I was […]

Learn More February 16, 2016

Become A Youtility

Today I followed a couple of links that led me, late bloomer that I am, to this ‘new’ word: Youtility. It’s a nifty term, capturing a concept that all fundraisers should have embraced by now. I started with Claire Axelrad’s great seductive headline — Want to Guarantee Fundraising Success? Dive Into These 5 Fundamentals. So I […]

Learn More February 15, 2016