Award Winning Blog - Agitator

Swiss Army Knife for Online Fundraisers

Here’s a healthy, helpful and constructive way to spend part of your weekend. M+R, the online fundraising, campaigning and marketing firm, is offering up a terrific online resource called the Toolshed where you can spend productive time while avoiding weekend chores. Assuming, like some editors of The Agitator, you’re into household chore avoidance, why not […]

Learn More March 11, 2016

Fundraisers … Grade Your Website

I confess. I’m no techie. My sweet spot is more in analyzing data and issues. So when it comes to websites, I focus on content and engagement yields. I know little about what’s ‘behind the curtain’. I do know that I want my sites to be responsive-designed, to be fast loading, to reflect user-friendly best […]

Learn More March 10, 2016

Fundraising Miracle

Short-term thinking is by far the greatest enemy of effective fundraising. Signs of this noxious enemy abound. Boards and CFOs afraid to make an acquisition spend that can’t be recovered in a year — or less. CEOs who won’t invest in skill-building and continuing education for fundraising staffs. Fundraisers who persist in using metrics like […]

Learn More March 9, 2016

Check Out Strea.ma

Usually the news about social media is upbeat and urgent — all about the benefits of mastering these tools and networks. Today we have good news and bad regarding social media. The bad news comes in this article: Customer Experience Is Getting Worse. The article looks specifically at whether social media channels, as operated by […]

Learn More March 8, 2016

How’s Your Fundraising Robot Doing?

This Agitator is now back on station following an expedition Down Under to present at the 2016 Conference of the Fundraising Institute of Australia (FIA) and to meet with Tom at The Agitator’s Southern Hemisphere HQ for some conspiratorial back and forth on Agitator goals for the future. I’ll be sharing some of the insights […]

Learn More March 7, 2016

Roger & Tom, Thanks For These ‘Top 10’ Funny Subject Lines

My subject line today incorporates the findings of this recent study of email subject lines reported in Nonprofit Pro. According to the study, the most effective email subject lines have these characteristics: Personalization — we all know what that means. Numbers — the article suggests this is about urgency (e.g., 3 days until our matching gift […]

Learn More March 4, 2016