Award Winning Blog - Agitator

Time To Report

As we head into March, many fundraisers will be putting together some kind of quarterly report. Maybe it’s just for routine review up the staff chain of command. Maybe it’s higher profile … perhaps for the first Board meeting of the year. Let me ask you … What do they want to know? What was […]

Learn More March 3, 2016

10 Bad Fundraising Decisions

I’m sure most Agitator readers have seen or made some bad fundraising decisions. Think about it … what’s the worst fundraising decision you’ve observed? If you’re lucky, perhaps the one that comes to your mind was an anomaly … a one-off’er. And even better, maybe an important lesson was learned. On the other hand, maybe […]

Learn More March 2, 2016

Measuring Donor Experiences – Part 2

In Part 1 I indicated why measuring specific donor experiences represents such a fundamental shift in mindset for most organizations. However, it’s a shift well worth making because measuring the donor experience at various interaction points — and of course acting on what you learn — is one of the ways a nonprofit can grow. […]

Learn More March 1, 2016

Measuring Donor Experiences – Part 1

Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor […]

Learn More February 29, 2016

Mobile … Mobile … More Mobile

You, and consumers, and by extension donors, can’t get enough mobile these days. The hours used are going up. The preference over desktops is solid and rising. Even simultaneous use of digital devices is becoming common. The addiction to smartphones and their apps is astonishing to an old fart like me. For example, according to eMarketer, by […]

Learn More February 26, 2016

6 Main Reasons Fundraising Fails

While Roger and I like to believe we sit at the right hand of Zeus, bestowing unsurpassable fundraising wisdom on mere humans from on high, the truth is, there’s plenty of sound advice around if you but seek it out. Here’s an example that came to me by way of one of my many fundraising/nonprofit news feeds. […]

Learn More February 25, 2016