Award Winning Blog - Agitator

Is Your Brand Name Like Throwing Up?

I promise this title isn’t clickbait while acknowledging it probably feels that way. The mouth’s first job before words and speech existed was to swallow food and liquid that was digestible and return indigestible items back to nature in reverse order. These days, the mouth has a much bigger role to play notwithstanding the two-to-one […]

Learn More December 11, 2023

Is Your Brand Famous and Unique?

Half of brand ads are mistaken for competitor brands per LinkedIn research. A thought exercise: Imagine removing your logo and brand name from your appeal. Would any donor know it was from your organization? Is there anything uniquely you after removing your mark and name? How many other charities are likely to be mentally associated […]

Learn More December 8, 2023

What if KISS emphasizes the 2nd “S” Too Much?

“If only we could get more people to give and do so more regularly.” ” Let’s devise a test. ” The HiPPO (Highest Paid Person’s Opinion) in the room says, “More people will give if we change the landing page to have more/less…text/pictures/fields.” “Great, we’ll do that test”, says the non HiPPO in the room. […]

Learn More December 6, 2023

Matching Gift Hot Mess

It’s as if slapping “matching” on an appeal is all the thought that’s required. Many of these offers are contrived or copycat-like but this one takes the cake for confusion and the irony is not lost on it being from Behavioral Scientist, a publication purpose built to help readers learn how to lower mental barriers […]

Learn More December 4, 2023

Too Much of What Matters Doesn’t Get Measured At All

Does the donor experience (DE) matter to retention? If so, we probably need to deconstruct the abstract DE term. Let’s start with context, this example is a telefundraising campaign converting digital petition leads to sustainer. A Mental exercise: Name two parts of the call experience that have a statistically significant impact on sustainer attrition in […]

Learn More December 1, 2023

Mobile Giving and My Focus on Me

Do you think it’s a positive if people, experience a warm glow from giving foster a sense of empathy in deciding to give give to reinforce personal values and goals I’d say yes to all these and in so doing, say yes to self-focus, which has several facets: Self-Reflection: “I often spend time reflecting on […]

Learn More November 29, 2023