Award Winning Blog - Agitator

Fundraisers Are Lucky Marketers

Permit me a moment of personal reflection today. Today my youngest daughter started her first ‘real’ job, as an ‘account executive’ at Saatchi & Saatchi. This after graduating with a commerce/marketing degree from Victoria University in Wellington, New Zealand. I spared no effort in the last couple of years to nudge her in the direction […]

Learn More February 2, 2016

Donor Acquisition Series #4 – A Bicycle Built For Growth

As I’ve indicated in the first three parts of this series, most nonprofits need to become a lot more savvy about ‘acquisition’. At the same time it’s essential to understand how ‘acquisition’ and ‘retention’ operate in tandem to determine an organization’s future. Like a bicycle, the more finely tuned the two wheels are, the better the […]

Learn More February 1, 2016

Online Giving — 7 Tips For Maximum Donations

Watch out Australia and New Zealand … Big news below about Roger! But first our post. More often than not, I agree with the practical advice proffered by MobileCause. And quite often their advice is presented via straightforward, ‘spare the fluff’ infographics. Indeed, I wish The Agitator could afford their infographics designer. Here’s their latest […]

Learn More January 29, 2016

Follow The Man In The Suit

I saw this headline — 9 Valuable Shortcuts to Influence Nonprofit Donors — on a recent Claire Axelrad article and set off to read it in a huff. “Claire, you know better than that,” I thought as I waited for the download. “You know donor relationships must be built over time, as trust and commitment […]

Learn More January 28, 2016

Is Channel Integration Worth It?

Lots of fundraisers talk about integration. Few truly practice it well. And even fewer view its possibilities through the lens of practicality. This is why Australian fundraiser Sean Triner’s post To Integrate or Not To Integrate: That is the Question is a ‘must read’ — and a ‘must share’ among the silos in your organization. (Of course […]

Learn More January 27, 2016

Donors: Clients Or Customers?

A short blog post from Seth Godin has been rattling around in my head. He posits some key differences between ‘clients’ and ‘customers’. For example: “The customer buys (or doesn’t buy) what you make. The client asks you to make something.” Both types exist objectively in the marketplace, and both represent legitimate marketing opportunities. But Godin’s also getting […]

Learn More January 26, 2016