Award Winning Blog - Agitator

Words Or Video … Content Still King

Seth Godin blogged recently that while the web was built on words, today’s internet is built on video … “Much more difficult to create well, far more impact when it works.” He argues that professionalism still matters, even if anyone with a smartphone can make a video. But here’s his clincher point: “Great video doesn’t […]

Learn More May 24, 2016

Urgent Warning: Immediate Action Required

We’re rushing this to you over the weekend so you’re prepared and ready to act first thing Monday morning. For the sake of your organization, your clients, and your colleagues on Twitter, LinkedIn Facebook or reading your blog, we urge you to move quickly and forward this Alert to them immediately so they can also take action. ACTION ITEM: A […]

Learn More May 21, 2016

The #Donorlove Glee Club

It’s clear from the wealth of thoughtful comments this week that Agitator readers are a donor-centric, donor-loverish, donor-centered, supporter-led tribe. And contrary to the headline in Tom’s rant, Stop Bashing ‘Donor-Centricity, I’m a charter member of the #donorlove Glee Club. While I have no desire in Dan Kirsch’s words to see the The Agitator morphed into […]

Learn More May 20, 2016

Pressure Builds For Mobile Savvy

More and more, consumers are shopping with their thumbs, both buying outright via smartphones and tablets and performing all the other ‘pre-buy’ tasks associated with making purchases. Here’s some recent survey-based data from Nielsen on the matter. As I’ve complained in the past, it’s a damn shame Nielsen doesn’t recognise making donations as a key […]

Learn More May 19, 2016

Stop Bashing ‘Donor-Centricity’

I stormed into Roger’s office yesterday (actually, ranted via Skype), ready to carry the torch for ‘donor-centricity’. [Not that I consider the term one of the most warm and fuzzy I’ve encountered for talking about putting the donor first.] “Why are you dismissive of fundraisers being donor-centric”, I yelled, waving these words from his recent post, […]

Learn More May 18, 2016

Gaining Ground By Cutting Volume

The infographic below is from our sister firm DonorTrends and indicates that for the first time in a number of years the nonprofit sector seems to be more or less standing still — rather than losing ground. A welcome change in direction. You can download the full 2016 Fundraising Effectiveness Survey Report here. In a nutshell […]

Learn More May 17, 2016