Award Winning Blog - Agitator

Could It Be ‘The Product’?

So much fundraising advice I see — including the advice offered by The Agitator — addresses the ‘how’ question. How to improve retention? How to calculate and use lifetime value? How to use online video? How to master the mobile channel? How to get donor feedback? How to make fewer appeals, yet raise more money? How […]

Learn More June 1, 2016

What Are You?

Are you really a Fundraiser? Or, are you just a Fundraising Monitor? “Why monitor a problem if you don’t fix it?” Here at The Agitator we sure do a lot of monitoring. Tom and I think we should also be doing more along the lines of encouraging, debating and reporting on ‘fixing’. It’s clear from […]

Learn More May 31, 2016

Why Monitor If You Don’t Fix?

In tomorrow’s post, Roger will talk about finding fundraising solutions … solutions with an empirical basis, not folklore. He poses the question: “Why monitor a problem if you don’t fix it?” But the heavy lifting can wait a day … today is Memorial Day, a holiday for our U.S. readers. However, here’s a light-hearted preview … U.S. […]

Learn More May 30, 2016

Fundraising That Makes A Dog Sick

I’m somewhat amused by the debate over volume. How many appeals make you ‘donor-centric’, how many not. My frequency schedule is better and bigger than your frequency schedule. Plus, I use more ‘you’ pronouns. I think ‘you’ pronouns and all that ‘donor love’ stuff is great, but it’s beside the point. I do want to point […]

Learn More May 27, 2016

Need: Milk And Eggs

I just read a fascinating article from Nielsen about impulse shopping. As it happens, fresh produce, coffee, milk and eggs are the needs (i.e., products) most likely to drive consumers to a store. Indeed, consumers buy fresh produce and milk in 40% of all trips to the store. In the non-food space, prescription medications and pet […]

Learn More May 26, 2016

When Women Win

I unwrapped the package from Simone Joyoux and out fell a card bearing this moving quotation from Constance Baker Motley, the first black woman in the U.S. to become a federal judge: “Something which we think is impossible now is not impossible in another decade.” Inside the package was a remarkable gift of a book […]

Learn More May 25, 2016