Award-Winning Blog


Agitator Now ‘Mobile Responsive’

Some Sundays we sit around our iPads at The Agitator’s Global HQ playing Candy Crush, working the New York Times crossword and, occasionally, arguing over topics for the week ahead. For the last couple of weekends we put away the toys and devoted our spare time to ending The Agitator’s technological hypocrisy. We write a […]

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What Do Donors Want?

That’s the question Rory Green at recently asked (and answered) in an email calling attention to a forthcoming #donorlove webinar called Stop Charity Entitlement — and Create Genuine Gratitude, Accountability and Transparency for Donors. So, what do donors want? Rory suggests: To be thanked promptly and personally; To know that their donation has been used […]

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Challenging A Sacred Cow

Our recent post Stop it. Fix It on barriers to growth was triggered by Jay Love’s prediction that when Giving USA 2015 was released it would show that once again charitable giving in the U.S. would not exceed 2% of the nation’s Gross Domestic Product (GDP). Sure enough, two weeks later on June 15th Giving USA 2015 was […]

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Only 161 Days To Go

Mark you planning calendar. Or not. December 1st 2015 marks the fourth annual #GivingTuesday. #GivingTuesday is that artificially inseminated day of philanthropy aimed at capturing some of the torrent of consumer spending that marks the holiday shopping season in the days following American Thanksgiving. Here at The Agitator the event seems to stir up Tom’s […]

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Are You Flirting With A Corporate Partner?

Partnering with companies and corporations is another arrow in the well-armed fundraising quiver … be it a local business in your home town or a global corporate behemoth. Of course it’s a two-way street … even the most benevolent of businesses is looking for a tangible return on its ‘investment’. That’s why businesses refer to […]

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Every Marketing Challenge Involves These Questions

Personally, I think Seth Godin is at his marketing guru best when he’s at his briefest. Here’s a recent post of his that’s impossible to condense or abridge, so forgive me for simply re-publishing it in its entirety. On the other hand, the editorial comments attempting to apply his thoughts to fundraising, are mine, and […]

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