Award Winning Blog - Agitator

Glass Half Full? Or Half Empty?

All I can conclude is that Roger and I are mediocre communicators. Or terribly unpersuasive. It’s a good thing we’re not prosecuting criminals in court … or car salesmen! Over the past year in particular we’ve published dozens of posts emphasizing the importance of donor retention. Roger’s even published a book on the subject, Retention Fundraising. But at […]

Learn More February 27, 2015

Atonement At The Agitator

We really didn’t plan it this way, but fate intervened wondrously to help reinforce our yesterday’s post on Donor Experience. Our good friend and veteran UK fundraiser Giles Pegram properly and quite publicly noted that his customer experience with yesterday’s Agitator was “negative”. He’s absolutely right. We let him down. We apologize. FORTUNATELY, Giles’ comment […]

Learn More February 26, 2015

Are You Missing Out?

The very morning of the Agitator-DonorVoice Webinar on Understanding and Fixing the Donor Experience, the Center for Media Research issued a Brief titled Customer Experience (CX): Top Strategic Choice for Retail Marketers. In reporting on a study by SDL that you can download here, the Center noted that 89% of the retailers surveyed recognized that […]

Learn More February 25, 2015

What? Is Roger Wrong?!

Roger wrote last week about the new ‘opt in’ criterion being used by Charity Navigator to qualify nonprofits for its full blessing. His bottom line: “Here at The Agitator we’d advise you to not waste any energy or concern on this latest from Charity Navigator for the simple reason they really don’t matter. At least not when it […]

Learn More February 24, 2015

To Pay Or Not To Pay

Peter Maple, a fellow agitator over at “The Association of Grumpy Old Fundraisers Who Know Stuff” (AGOF) reports on a minor furor in the British tabloids the Sun, the Mirror and the Daily Mail regarding paying a minor reality TV celebrity a fee to back a campaign for the children’s charity Barnardo’s, which reportedly raised £242 million last year. […]

Learn More February 23, 2015

Which Test Won?

I get a feed that presents nothing but various direct marketing tests, almost always from the commercial space. It’s called Which Test Won? You don’t need to add it to your in-box; I’ll watch it for you. Finally, the other day they put up a test involving a nonprofit, in this case Oxfam UK. It […]

Learn More February 20, 2015