Award Winning Blog - Agitator

Where To Focus Your Fundraising?

Or should I say, on whom? Jeff Brooks at Future Fundraising Now has posted a Jeff classic. No one will ever accuse Jeff of not expressing his opinion! And that’s why Roger and I treasure the guy … a true agitator. In Boomers: the young donors you should be worried about, Jeff takes aim at […]

Learn More December 9, 2014

Better Than ‘Fundraising’

In the course of our recent webinar on “How to Stop Donor Churn Before It Starts” , Kevin Schulman made the statement that “good donor service is a far better way of bringing in money than what most of the direct response world calls ‘fundraising‘. A lot better.” No doubt a lot of webinar participants […]

Learn More December 8, 2014

It’s Giving Friday … Now What?

It’s ‘Giving Friday’ today. Giving Tuesday 2014 is over and judged a raging success. Tuesday’s ‘take’ has been counted: $46 million, up from $28 million last year, according to a first estimate from the Chronicle of Philanthropy. What do we do next? I suggest your #1 priority should be getting a second gift from your […]

Learn More December 5, 2014

News Flash … Emotion Works!

Along with your general avalanche of year-end online fundraising messages, I hope you’re including video to sell your story. December should deliver a boatload of compelling video fundraisers to eager donors! And in case you’re wondering what makes for a compelling video — one so impressive it will not only elicit a gift but also […]

Learn More December 4, 2014

Milkshake Mistakes

Editors’ Note: The following is an excerpt from Roger’s Retention Fundraising: the new art and science of keeping your donors for life. Available here in paper or e-book versions. ——————————————————————————- Among the many great insights in Clay Shirky’s Cognitive Surplus (2010, Penguin), I came across one valuable lesson for those of us involved in fundraising, […]

Learn More December 3, 2014

Off To A Flying Start

I can think of two ways to get off to a flying start with your 2015 fundraising. The first is actually to end 2014 in spectacular style. I shouldn’t need to pump you up. You already know how big a month December will be to your annual revenue. Indeed, 10% of all U.S. donations happen […]

Learn More December 2, 2014