Award Winning Blog - Agitator

Where Will Your New Donors Come From?

Over the coming year, you can expect to hear plenty from Roger and me about care and retention of your current donors. As Roger’s book, Retention Fundraising, makes abundantly clear, why waste time and resources pouring fresh water into a leaky bucket? Plugging the leaks is the first priority. That said, at this time of […]

Learn More January 13, 2015

Top Of Roger’s 2015 ‘To Do’ List

On Friday Tom announced that high on his recommended 2015 ‘To Do’ List for fundraisers is getting up to speed with online video storytelling. I’m putting the somewhat less glitzy but fundamentally essential task of continuing education, reading and learning on top of mine. Frankly, anyone with the goal of becoming an expert fundraiser or […]

Learn More January 11, 2015

The Year-End Giving Bonanza Is A Myth

I figure there’s no time like the start of the New Year to begin dishing out some heresy. There’s an assumption among most fundraisers that the best charitable giving season is October, November and December — the so-called Year-End period. The assumption is based on the belief that donors are in a giving mood and […]

Learn More January 8, 2015

Year-end Online Giving Wrap-up

Yesterday Roger gave us an up-close micro-view of how bad year-end online fundraising appeals can be. But as bad as it gets, there’s no question — looking at the macro-picture — that December sees more cash roll in than any other month as nonprofits do their best (or worst, in some cases) to barrage their […]

Learn More January 7, 2015

Is It A Crisis? No, It’s A Year-end Appeal

As we were cleaning off our desks, emptying our ‘In’ and ‘Out’ baskets and generally tidying up Agitator Global Headquarters in preparation for 2015, we couldn’t help but notice the increasing frequency of inbound chimes in our mailbox. “Only 29 hours to go …” “ You have less than a day to get a 3 […]

Learn More January 6, 2015