Award Winning Blog - Agitator

The Science Behind Video

Agitator readers probably know that YouTube is now the second most-used search engine on the planet. So, what does your organization look like in video-land? Or haven’t you arrived on those shores yet? Here on Video Insider is a very brief explanation of why video is so compelling, drawn from Susan Weinschenk, a psychologist who […]

Learn More October 28, 2014

I’m Sick

For 7-8 years around the turn of the century I was a partner in a company that specialized in ‘relationship marketing’, about the time that term was being invented. Frederick Reichheld’s The Loyalty Effect was our bible of the day. We made a nice bundle of cash telling major consumer-facing corporations that they could make […]

Learn More October 27, 2014

Is Social Media Like Teen Sex?

Indeed. Social media is like teen sex. “Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.” Attributed to Avinash Kaushik, the web analytics guru, the quotation encapsulates much of the frustration, ambiguity, misinformation and hyperbole surrounding social media. Your intemperate Agitator once even explored the […]

Learn More October 24, 2014

Grouper Eats Shark

A couple of days ago I posted on the plight of small charities contending in a limited fundraising market with an over-sized competitor — Dealing With An 800 Pound Gorilla. In the situation described, the ‘gorilla’ was a local healthcare charity raising a bit over $1 million in Maine, where there are about 6,500 registered […]

Learn More October 23, 2014

Ebola Body Bags Or Billions: The Fundraiser’s Choice

EDITORS’ NOTE: On September 4th The Agitator sounded the alarm , questioning whether fundraising efforts were rising to the level required for the impending Ebola disaster. Our conclusion, in the post Fundraisers and Ebola, was “NO!” We urged our sector shed it’s complacency. Many Agitator readers agreed. Seven weeks later, on Monday, October 20th, the […]

Learn More October 22, 2014

We Don’t Have A Donor Retention Problem!

Confess … did you ever think you’d see a headline like that on an Agitator post?! Don’t hyperventilate now, because in fact Roger and I haven’t reversed course, and don’t intend to. But that said, a couple of recent — somewhat contrarian — posts from Analytical Ones caught my attention. In We don’t have a […]

Learn More October 21, 2014