Award Winning Blog - Agitator

Retention Win #1: Say Thank You

Chapter 19 of my new book, Retention Fundraising, is devoted to “Easy Retention Wins for Everyone”. Whether your organization is huge, tiny, or in between there are a number of universal donor experiences that are relatively easy and inexpensive to fix. Doing so will immediately help boost donor commitment and retention. Retention Win #1: Say […]

Learn More September 9, 2014

Mystery Shopping For Fundraisers

Most fundraisers work hard and spend a lot of time and money hustling their brands and mission. Sadly, most fundraisers don’t bother to actually check on what experiences the donor receives at the hand of the organization. That’s why ‘mystery shopping’ is so important when it comes to determining in real time (rather than your […]

Learn More September 8, 2014

The Ice Bucket Versus The Leaky Bucket

I have buckets on my mind today. Two kinds of buckets. First up is the Ice Bucket Challenge, which by now has seen more analysis, praise and detraction, and ‘Monday morning quarterbacking’ than any fundraising gimmick to date. Arguably the numbers speak for themselves as far as up front success is concerned … 3 million […]

Learn More September 5, 2014

Fundraisers And Ebola

The World Health Organization announced today that the death toll from the dread virus Ebola has now exceeded 1,900 … and the epidemic is nowhere near under control. At the same time, the media is reporting the increasing exposure, illness and possible death of the dedicated health care workers from American and Western European medical […]

Learn More September 4, 2014

Barriers To Growth — Cliff Notes Edition

Several hundred new Agitator readers have come on board since I first launched the ‘Barriers to Growth’ series back in May. And many long-time readers have suggested we put the series in an eBook compilation. While Tom and our Chief Global Financial Officer debate the eBook, I’ve decided to simply list and summarize the 10 […]

Learn More September 3, 2014

How To Attract Hispanic Donors

The Agitator doesn’t often plug fundraising webinars, but only because we are inundated with them … too many to choose from. But I’m making an exception today, because the topic is one that we prod our readers about regularly — getting our arms around the donor potential of the US Hispanic community. (For starters, see […]

Learn More September 2, 2014