Award Winning Blog - Agitator

The Fudge Factor

Prompted by the Agitator’s piece on The Power of Reciprocity, our friend Ken Burnett checked in from the U.K. to answer our request that readers share some examples of how ‘reciprocity’ has helped their fundraising. Ken’s example, drawn from his forthcoming book, Storytelling Can Change the World, tells of his first-ever fundraising experience and a […]

Learn More July 29, 2014

The Power Of Reciprocity

Another Tom Ahern gem arrived the other day. “What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ] .125% (for every 800 appeals mailed, you receive one gift) [ ] .25% (for every 400 appeals mailed, you receive one gift) [ ] .5% […]

Learn More July 28, 2014

Everything Is NOT Awesome

Agitator readers know I have this obsession with online video. Only yesterday I was writing about it. Sooner or later, one of you will take me to task and tell me to get over it already. But every time I get ready to wax eloquent over putting the donor at the center of fundraising, or […]

Learn More July 25, 2014

We Need To Raise More Money Online!

The corner office has spoken: “We need to raise more money online. Get on it!” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’. 2. Take a fresh look at our Facebook and other social media presence. 3. Improve the […]

Learn More July 24, 2014

Do You Really Want Intelligent Donors?

Editors’ Note: If you don’t subscribe to Tom Ahern’s blog, Luggage Is My Life, you should. Tom produces some great stuff. Today we’re reprinting his most recent fundraising post in its entirety. How many words are typically required to describe your nonprofit’s mission to a donor? [ ] 2 [ ] 50 [ ] 250 […]

Learn More July 23, 2014

Insufficient Collaboration — Barriers To Growth, Part 8

Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. This leaves little or no room for the ‘science’ part of fundraising, like data analytics and predictive modeling. Organizations with higher revenue can afford the analytics and technology essential to fostering growth in today’s markets. But what about […]

Learn More July 22, 2014