Award Winning Blog - Agitator

Haunting Fundraising Questions

Last week, experienced (35 years in the biz) fundraiser and fundraising consultant Pamela Barden wrote a post in Fundraising Success titled, 4 Fundraising Questions I Can’t Answer. A very intriguing title. I bit. Here are her four questions: 1. Can digital income continue to grow on similar trajectories as it has been growing? 2. Will […]

Learn More April 2, 2015

Giving Tuesday Canceled

Confirming rumors that have been circulating for some time, the organizers of GivingTuesday announced late last night that this year’s event, slated for December 1st, has been canceled. Knowledgeable sources with close ties to the GivingTuesday Founders Council revealed to The Agitator that a new event — RandomWednesday — would be launched as the replacement. GivingTuesday was […]

Learn More April 1, 2015

Your 1st Quarter Checklist

The first 90 days of the year — the first quarter — has now passed. No doubt you began the year with a work-related aspirational list of some sort — from New Year’s resolutions to a 2015 ‘to do’ list to a grand strategic plan for the year. So, with the first quarter behind you, […]

Learn More March 31, 2015

Effective Writing For Small Nonprofits

Unfortunately, not every nonprofit can afford to hire accomplished copywriters and designers to prepare their fundraising messages. I wish everyone could, because there’s an enormous bank of know-how out there, and there’s no real substitute for it … fundraising copywriting and design is a craft. But the fact is, in many — if not most — […]

Learn More March 30, 2015

The Hidden Cost Of Complexity

Given a choice, the harder something is to use the less people will use it. The more difficult something is to read the fewer people will read it. Most organizations don’t bother measuring the difficulty donors have in using their online donate pages. Nor do they bother measuring the readability of what they write and […]

Learn More March 27, 2015

Greenpeace Reveals

You might recall that not long ago I buzzed excitedly about a recent campaign launched by Greenpeace. With a tantalising dollop of mystery, Greenpeace asked recipients of their email message to do an online assessment to see if they had what it takes to be a Greenpeace campaigner … maybe to be selected to join […]

Learn More March 26, 2015