Award Winning Blog - Agitator

The Downtrodden Strike Back: Fundraisers Rate and Expose Lousy CEOs and Boards

OK. Got your message from Friday’s Agitator post that it’s not only about the stupidity of fundraisers. We simply have to begin to change things at the top. With or without T-shirts, here’s what has to happen. If the problem is CEOs and top management who don’t listen or care, then let’s call them out […]

Learn More September 15, 2014

In Praise Of The Fundraising 6000

I love you. At least I know I do professionally. The very fact that you’ve logged on to today’s Agitator, or visited/searched our website sometime in the last week means you’re curious. And, of course, that you can read. I’m convinced by our studies that 57% of all folks who claim they’re ‘fundraisers’ don’t read. […]

Learn More September 12, 2014

Donors Need To Give

Here are three takes I’ve recently come across on the ‘needs’ of donors/ customers. Moving from the sublime to the practical to the humorous … Writing in Fundraising Success, Richard Perry is the most inspiring, and his perceptions are well-previewed by his article’s title: Donors Need to Give More Than You Need the Money! Perry […]

Learn More September 11, 2014

Needed: An Incentive To Fight For The Future

The past two days, Roger has written about thank you’s and their importance to retaining donors. See here and here. Increasing the lifetime value of a donor file by increasing retention rates seems like a ‘no brainer’ when it comes to improving an organization’s fundraising performance. But someone needs to identify and set that specific […]

Learn More September 10, 2014

Retention Win #1: Say Thank You

Chapter 19 of my new book, Retention Fundraising, is devoted to “Easy Retention Wins for Everyone”. Whether your organization is huge, tiny, or in between there are a number of universal donor experiences that are relatively easy and inexpensive to fix. Doing so will immediately help boost donor commitment and retention. Retention Win #1: Say […]

Learn More September 9, 2014

Mystery Shopping For Fundraisers

Most fundraisers work hard and spend a lot of time and money hustling their brands and mission. Sadly, most fundraisers don’t bother to actually check on what experiences the donor receives at the hand of the organization. That’s why ‘mystery shopping’ is so important when it comes to determining in real time (rather than your […]

Learn More September 8, 2014