Award-Winning Blog


State Of The Canadian Nonprofit Web

It’s been 10 years and 5 Harry Potter movies since 2004 and the approach of Canadian nonprofits to their websites hasn’t changed much since. That’s the conclusion of the brilliant 2014 State of the Web Nation, a landmark website benchmarking study of Canadian charities. This detailed study, conducted over the past 11 months and just […]

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Wanted: Young Fundraising Writers

We’re long overdue for an intergenerational and intercontinental post. After all, both of us are nearing our sell-by date … The Agitator is edited from New Zealand and the US … and both of us care a bunch about encouraging the next generation of fundraising agitators. To that end we’re delighted to join forces with […]

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‘Millennial’ Rants

Here’s a rant from Matt Burghdoff — an Agitator reader, a fundraiser at Donordigital, and a Millennial. Now, I don’t know Matt personally from Adam (or Eve), but if he works at Donordigital he can’t be all bad. However, because he’s a ‘Millennial’, there are certain things I should confidently know about Matt, according to […]

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Donor Churn: How To Stop It Before It Starts

Few organizations truly understand why donors leave, let alone know when the donor makes the decision to leave. As a result, millions are spent in the mistaken belief that donor churn (aka ‘attrition’) can be solved through navel-gazing ‘best practices’ labeled with all sorts of nonsensical terms like ‘stewardship’, ‘engagement or loyalty touchpoints’, ‘ask/no ask’. […]

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Hats Off To A Generous Offer

Giving Tuesday is slated for December 2nd this year, and we’d like to give credit to a fundraising firm whose Giving Tuesday offer might just keep on giving to those who successfully respond. Accomplished Canadian fundraising firm Harvey McKinnon Associates is making a commendable offer of 150 hours of FREE help to deserving nonprofits. This […]

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Need Inspiration: Go To SOFII

Every fundraiser worth their salt should be monitoring their competition — other nonprofits operating in the same (or related) mission space. It’s a pretty safe bet that your donors are at least occasionally reading their stuff. Maybe it’s more inspiring. More creatively presented. Better marketed from a tactical standpoint. Really, you should be aware. Watch […]

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