Award Winning Blog - Agitator

Secret Mix For Social Media

At the end of each week Tom and I review the unused goodies that have piled up in our mailboxes from our RSS feeds, Google Alerts and our global network of Agitator correspondents. Then, after saving the gems, we hit the delete button. Last night, in the course of this ritual, I came across a […]

Learn More February 13, 2015

Is Your Board Behind You?

I can hear you snickering … “Sure they’re behind me, miles behind!” But sarcasm aside, what do you do — or have you done — to get your Board enthusiastic about your fundraising schemes? Fundraisers are supposed to be marketers, right? So it seems a bit odd that so many fundraisers fail to market their […]

Learn More February 12, 2015

Understanding Donor Relationships

Tom and I’ve been focusing lots on the importance of ‘donor-focused fundraising’ and essential ‘donor experiences’. In fact, we’ve invited Agitator readers to join us on February 17th for a free webinar on fixing the donor experience. Fixing the problem of donor loss or seizing the opportunity of donor loyalty begins with an understanding of […]

Learn More February 11, 2015

Videos Boost E-Purchases. And Donations?

One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 million video plays per quarter. In a survey of their clients, 88% reported an […]

Learn More February 10, 2015

What Is ‘Donacanto Serto’?

No, it’s not an Italian dessert wine, Tom! In Esperanto, the international auxiliary language, ‘donacanto sperto’ translates into ‘donor experience’. And whether used by fundraisers speaking Esperanto, French, Spanish, German, English or Urdu, this buzzword raises the legitimate questions: “What is it?” and “Why should I care?” I suspect no one is quite sure because […]

Learn More February 9, 2015

You’ve Been Weeded!

Suppose a donor said this to you … “I’ve decided to weed my giving garden. I’ve been giving faithfully to a dozen organizations, but I’m going to cut back by the end of the year to six at most. Why should you be one of those six? Take your time; I don’t need the answer […]

Learn More February 6, 2015