Award Winning Blog - Agitator

The Eyes Have It

High powered commercial brands leave nothing to chance when it comes to marketing. For example, product placement on grocery shelves is a fine art, and the care that goes into packaging what is offered on those shelves is equally informed by meticulous research. If you don’t think major bucks are spent on optimizing that shelf […]

Learn More April 11, 2014

Using Celebrity Spokespersons

Using celebrities … here’s a topic you don’t see discussed much in terms of ‘best practices’. Yet celebrities are quite available and generous in working with charities and nonprofits. Some, like UNICEF and Amnesty International, have successfully developed the use of celebrities into an art form. Right off the bat, I should probably employ better […]

Learn More April 10, 2014

Online Fundraising: Known Knowns And Known Unknowns

Just in case find yourself in a game of Online Trivial Pursuit, you’ll need to know that in 2013 nonprofits received 1.7 cents for every online fundraising message delivered and 60 cents for every website visit. These factoids — and far, far more of much greater importance — are revealed in The 2014 M+R Benchmarks […]

Learn More April 9, 2014

Loyalty Inflection Points

Is organizational loyalty infectious? Possibly. For example, after momentous achievements that inspire group celebration and pride in belonging. But I’m not talking in this post about ‘infectious’ … the word in the title is ‘inflection’. So, first, a definition from a fascinating white paper, Inflection Points: Seizing the Moments in Customer Loyalty, authored by loyalty […]

Learn More April 8, 2014

7 Principles Of Donor Loyalty

At last! Super communicator Tom Ahern has completed his review of loyalty guru Adrian Sargeant’s 7 principles of donor loyalty. If you’re really serious about understanding — and improving — donor loyalty you must absorb Adrian’s book, Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value, written with Elaine Jay. But Tom has done […]

Learn More April 7, 2014

Who’s Worse?

The client or the consulting firm? Seth Godin recently featured the meeting in the following video. Do you recognize it? Have you been there?! [I can’t wait to hear from consultants!!] He comments: “We owe it to our work and to the people who pay us to stand up (often) and say, ‘no, sorry, I […]

Learn More April 4, 2014