Award Winning Blog - Agitator

Trick Or Treat?

October 31st brings two things to mind. First of course, it’s Halloween and ‘Trick or treat?’ time. Naturally, the (usually) little costumed person blurting that question is always dumbfounded when a mischievous door-answerer responds ‘trick’. ‘Just hand over the goodies’ is all the poor kid has in mind. Is it too big a stretch to […]

Learn More October 31, 2014

Heading For A Brick Wall

No fundraiser concerned with the future should take solace in the fact that your programs may be solid or even thriving today. Not in this world of change where venerable and seemingly invulnerable mega-enterprises like Coca Cola and McDonalds are posting declining profits … where broadcasters and newspapers are massively losing audience share and advertising […]

Learn More October 30, 2014

Are You A ‘Modern Marketer’?

I came across a discussion of a Forrester Research/Oracle report on the qualities marketing executives are currently seeking in their new hires. Of some curiosity, ranked very low were capabilities in email marketing, mobile marketing and social media. I thought these were supposed to be premium skill sets in these digital times. The most prized […]

Learn More October 29, 2014

The Science Behind Video

Agitator readers probably know that YouTube is now the second most-used search engine on the planet. So, what does your organization look like in video-land? Or haven’t you arrived on those shores yet? Here on Video Insider is a very brief explanation of why video is so compelling, drawn from Susan Weinschenk, a psychologist who […]

Learn More October 28, 2014

I’m Sick

For 7-8 years around the turn of the century I was a partner in a company that specialized in ‘relationship marketing’, about the time that term was being invented. Frederick Reichheld’s The Loyalty Effect was our bible of the day. We made a nice bundle of cash telling major consumer-facing corporations that they could make […]

Learn More October 27, 2014

Is Social Media Like Teen Sex?

Indeed. Social media is like teen sex. “Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.” Attributed to Avinash Kaushik, the web analytics guru, the quotation encapsulates much of the frustration, ambiguity, misinformation and hyperbole surrounding social media. Your intemperate Agitator once even explored the […]

Learn More October 24, 2014