Award Winning Blog - Agitator

Donors Need To Give

Here are three takes I’ve recently come across on the ‘needs’ of donors/ customers. Moving from the sublime to the practical to the humorous … Writing in Fundraising Success, Richard Perry is the most inspiring, and his perceptions are well-previewed by his article’s title: Donors Need to Give More Than You Need the Money! Perry […]

Learn More September 11, 2014

Needed: An Incentive To Fight For The Future

The past two days, Roger has written about thank you’s and their importance to retaining donors. See here and here. Increasing the lifetime value of a donor file by increasing retention rates seems like a ‘no brainer’ when it comes to improving an organization’s fundraising performance. But someone needs to identify and set that specific […]

Learn More September 10, 2014

Retention Win #1: Say Thank You

Chapter 19 of my new book, Retention Fundraising, is devoted to “Easy Retention Wins for Everyone”. Whether your organization is huge, tiny, or in between there are a number of universal donor experiences that are relatively easy and inexpensive to fix. Doing so will immediately help boost donor commitment and retention. Retention Win #1: Say […]

Learn More September 9, 2014

Mystery Shopping For Fundraisers

Most fundraisers work hard and spend a lot of time and money hustling their brands and mission. Sadly, most fundraisers don’t bother to actually check on what experiences the donor receives at the hand of the organization. That’s why ‘mystery shopping’ is so important when it comes to determining in real time (rather than your […]

Learn More September 8, 2014

The Ice Bucket Versus The Leaky Bucket

I have buckets on my mind today. Two kinds of buckets. First up is the Ice Bucket Challenge, which by now has seen more analysis, praise and detraction, and ‘Monday morning quarterbacking’ than any fundraising gimmick to date. Arguably the numbers speak for themselves as far as up front success is concerned … 3 million […]

Learn More September 5, 2014

Fundraisers And Ebola

The World Health Organization announced today that the death toll from the dread virus Ebola has now exceeded 1,900 … and the epidemic is nowhere near under control. At the same time, the media is reporting the increasing exposure, illness and possible death of the dedicated health care workers from American and Western European medical […]

Learn More September 4, 2014