Award Winning Blog - Agitator

Barriers To Growth — Cliff Notes Edition

Several hundred new Agitator readers have come on board since I first launched the ‘Barriers to Growth’ series back in May. And many long-time readers have suggested we put the series in an eBook compilation. While Tom and our Chief Global Financial Officer debate the eBook, I’ve decided to simply list and summarize the 10 […]

Learn More September 3, 2014

How To Attract Hispanic Donors

The Agitator doesn’t often plug fundraising webinars, but only because we are inundated with them … too many to choose from. But I’m making an exception today, because the topic is one that we prod our readers about regularly — getting our arms around the donor potential of the US Hispanic community. (For starters, see […]

Learn More September 2, 2014

The Remarkable “Wet Blanket Challenge”

Last month the ALS Association won fundraising’s equivalent of the Mega Million Power Ball Lottery — picking up 3 million donors and $100+ million in August alone from the “Ice Bucket Challenge”. Then on Friday they blew it. Up until then our tireless Agitator editors were happily and busily white boarding the steps that fortunate […]

Learn More September 1, 2014

How Privileged Are You?

Sometimes even fundraisers need food for the soul. Tom and I serve up over-sized portions on techniques, strategies and tactics, and other helpful (we hope!) stuff to help you with your job. We’re a bit light on the broccoli equivalents. Not that we’re opposed to balanced mental nutrition for fundraisers, it’s just that sometimes it’s […]

Learn More August 29, 2014

Do It By The Numbers

I’ve been doing some end-of-summer cleaning out of my Agitator ‘inspiration bin’. The place where I store things to write about. I realized that I had gathered a heap of ‘number stuff’ … all fairly recent items, but my how they accumulate! So here are few for you list keepers. 3 Things You Can Do […]

Learn More August 28, 2014

Through The Prizm

Remember PRIZM, the market segmentation tool originally developed by Claritas (now owned by Nielsen) and widely used in the 90s? We used to have great fun looking up zip codes to see which had the most people characterized as ‘Blue Blood Estates’, ‘Bohemian Mix’, or ‘Shotguns & Pickups’. There were (still are) 60-odd segments or […]

Learn More August 27, 2014