Award Winning Blog - Agitator

Overcoming The Noise

When you think about the competition for those donor dollars your organization deserves, you probably think first about the other nonprofits active in your space. Curses are muttered. But that assumes a head-to-head competition — donor gets their message, gets your message, compares the two … and they win the contribution. In reality, your message […]

Learn More February 3, 2014

Making Losers Into Winners

Even The Agitator gets caught up in Super Bowl fever, although we still think of an ‘end run’ as something a good fundraiser pulls off when the boss says ‘No!’ to a good idea. And a ‘double reverse’ is the trick play fundraising consultants run when they fail to meet projections. Here’s a question … […]

Learn More January 31, 2014

How To Make Your Website A Fundraising Winner

Yesterday Tom outlined how to destroy your website. Today, in the best yin and yang tradition of The Agitator, here’s how to make your website the very best of breed. WAGER: I’m betting there’s no more than one out of every 10,000 nonprofits in the world with the guts or patience to follow the process […]

Learn More January 30, 2014

Strategy Starts Where Your Comfort Level Ends

But, alas this is not how strategy is typically done. To start, we turn “strategy” the noun into an adjective (strategic) modifying “plan” or “planning”. This fateful, unintentional decision likely dooms any real strategy emerging. Instead, we end with a long, tedious document and an Excel file. The Excel document is some form of a […]

Learn More January 29, 2014

How To Destroy Your Website

Apart from direct mail list rentals, most of your new donor leads these days are probably generated by your website. So you want to keep it in tip-top shape, right? Writing on Marketing Profs, Andy Crestodina tells us what not to do in a cheeky and useful article titled, Destroy Your Website in 13 Easy […]

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Operation Smile reverses industry trend, actually increases retention rates

Listen to Associate Vice President, Jann Schultz (formerly) of Operation Smile explain how Donor Voice transformed their fundraising by giving her a donors view of her organization.

Learn More January 28, 2014