Award Winning Blog - Agitator

The Beauty Effect In Fundraising

The February Conference of the Direct Marketing Association’s Nonprofit Federation (DMANF) opens today in Washington, DC. I won’t be able to make it, but have been reading the program. I’m deeply concerned that an essential, if widely unexplored, topic basic to fundraising is missing. There’s plenty about analytics, monthly giving, how to do this and […]

Learn More February 13, 2014

What Motivates People To Give?

A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.” Not bad for a commercial! Tom Thanks for the pointer Ken.

Learn More February 12, 2014

It’s Still Email Folks

Just because I posted yesterday on latest Facebook user facts, don’t let that suggest to you that I’m getting all giddy over social media. No, that place in my digital heart belongs to email. And corporate consultancy McKinsey reminds me why in their recent study, Why marketers should keep sending you e-mails, (reported here by BrightWave […]

Learn More February 11, 2014

Facebook Facts

Facebook celebrated its 10th birthday last week (didn’t we just see the birthing movie?), and Pew Research marked the occasion with a heap of recent research findings about Facebook users. Here are some highlights … Facebook is used by 57% of all American adults, with 64% of those visiting the site on a daily basis. […]

Learn More February 10, 2014

Your Baby Is Ugly. Congratulations!

The ‘baby’ I’m referring to is the design of your web pages. After all those screaming bouts with your designers and developers over web designs, after all the experimentation with splash pages and all-flash sites, some experts, whose views as trend analysts I value, say we may be on the cusp of a new trend: […]

Learn More February 7, 2014

Do You Love Your Customers?

“Do you love your customers?” asks Seth Godin in a recent post. It’s a big mistake to view and treat your customers (aka donors) as the means to an end, he argues. Says Godin: “In a free market with plenty of information, it’s very hard to succeed merely by loving the money your customers pay […]

Learn More February 6, 2014