Award Winning Blog - Agitator

30 Bits Of Online Fundraising Wisdom

How long have we been raising money online now? I mean, seriously. I guess I would track it back to 1999/2000, when serious software tools began to appear from Convio and GetActive. So that’s a bit shy of 15 years. So I confess to being a bit skeptical when this white paper — 30 Brilliant Bits […]

Learn More October 30, 2013

Selling Potatoes

What if your job was selling potatoes? Literally. Over at the US Potato Board. Do you think you’d be bored? I’ll come back to potatoes in a moment, because I just saw a potato marketing campaign and website that blew me away. But I’ll admit that I’ve never met a french fry (‘chips’ to our […]

Learn More October 29, 2013

The Land Of Lost Donors And The Sea Of Sameness

I hope you’ve had time to absorb and think about Tom’s epiphany that lapsed donors don’t ‘disappear’ into some Land of Lost Donors. Instead, large numbers of donors who leave you don’t stop giving; they simply switch their giving to other (and probably similar) organizations. In fact, as we’ve noted, 36% of all donors who […]

Learn More October 28, 2013

Defecting Donors Don’t Disappear … They Switch

I hate to pile on … but I will. A couple of days ago Roger wrote about the high attrition cost of poor customer service, suggesting that the same applied to poor donor services. Here’s another study on the subject; this one from consulting firm Accenture. Their study, across 32 countries, Accenture Global Consumer Pulse, […]

Learn More October 25, 2013

Copywriters As Migrant Workers

I always know it’s autumn because the most sensitive of the copywriters begin to whine louder than usual. Caught in the pressure cooker of working on year-end appeals and acquisition packages for the New Year, there’s only so much client and agency idiocy a copywriter can take. Fortunately, I won my copywriter manumission some years […]

Learn More October 24, 2013

“Your Call Is Important To Us. Please Continue To Hold.”

Do you really know what good donor service looks like? I sure hope so, because as we’ve reported before, nearly 20% of all donors who drop out quit because of lousy donor service. Consequently, any organization serious about improving its retention rates had better be deadly serious about the quality of donor services it provides. […]

Learn More October 23, 2013