Award Winning Blog - Agitator

Are You Trusting That Trust Will Just ‘Happen’?

Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. And building the trust that serves as the foundation or prerequisite of loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty, gives some insight into the commercial direct marketer’s thinking about loyalty and […]

Learn More May 8, 2014

Dear Bernard …

Or is it Dennis? Or is it ‘whoever you are’? Or is it good-bye?! The answer is … good-bye. Fundraising Success just published an item by Dennis Fischman, originally posted on #fundchat. It’s brief and to the point. An important point, so I’m reprinting in its entirety. The Quickest Way To Lose A Donor “Dear […]

Learn More May 7, 2014

Feeling Good Or Feeling Effective

When you personally make a charitable contribution, what’s really going on? Are you looking to feel good or feel effective? You could take the coward’s way out and say ‘Both!’ About two weeks ago I read this column in the NY Times — Donating, and Making Sure the Money Is Put to Work. I set […]

Learn More May 6, 2014

Barriers To Growth – Part 1

A year ago we reported on Adrian Sargeant’s and Jen Shang’s remarkable study — Great Fundraising — revealing steps organizations must take to increase income 2, 3 or even 4 times. Last week, in Overcoming Barriers to Growth, I previewed the DMA Nonprofit Federation’s Leadership Summit by the same name that kicks off this Wednesday. […]

Learn More May 5, 2014

From Little Data To Big Data

Yesterday, Roger wrote about the value of segmentation and how even the fundraising of smaller nonprofits could benefit from basic donor segmentation. Today we’re at the other end of the spectrum — big organizations with heaps of data … which carries its own problems. Here is a white paper from marketing and information services firm […]

Learn More May 2, 2014

Simple Segmentation For Smaller Organizations

Fundraisers spend a lot of time developing the offer – writing (and rewriting, and rewriting, and rewriting) an appeal letter nine times, holding four meetings to decide on whether programs are accurately described, debating whether that cuddly polar bear premium is more compelling than a furry dolphin. Sadly, only a fraction of that time is generally […]

Learn More May 1, 2014