Award Winning Blog - Agitator

How Soon They Forget!

When it comes to marketing and fundraising, does your organization remember anything? Why that advocacy campaign three years ago failed, or worked? What your donors have said about you in probably each and every focus group or poll you’ve ever conducted? What has already been learned from your online or direct mail or telemarketing testing? […]

Learn More May 7, 2006

Our Personal Sources

We’ve compiled our favorite online sources in this “kick-off” posting for your convenience. Click here PersonalSources.doc or simply scroll down. And share your personal favorites with us. They may become ours also and we’ll add ’em to our list. From the Consultants & Gurus http://sethgodin.typepad.com/seths_blog/ Marketing advice from Seth Godin http://www.personaldemocracy.com/ Top source for […]

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Pew Internet Project on Internet Penetration

Here's the latest (April 2006) from Pew Internet Project on internet penetration. Fully 73% of American adults are internet users; 42% of Americans have broadband access. That's 84 million folks.

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The Forms of Social Computing

Click on the thumbnail below to view the Forms of Social Computing, as seen by Forrester Research.

Learn More April 20, 2006

Online Giving By Small Donors

Geo Washington U’s Institute for Politics, Democracy and the Internet published a good analysis of online giving in the 2004 Presidential election: GWUIPDI-OnlineGivingbySmallDonors.pdf

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1st gift to 2nd gift chasm – Why it exists and how to fix it.

Why is there such a precipitous fall-off between first and second gift, all but guaranteeing a negative rate of return on some 60% of first time donors? There are a lot of answers to this question, many having to do with specific cultivation approaches and warnings to follow or not follow at one’s peril. And […]

Learn More October 11, 2011