Award Winning Blog - Agitator

Amnesty Scores with Online Acquisition

Some interesting online acquisition data from Amnesty International, as reported by Nick Allen of Donor Digital. His example confirms what we've seen elsewhere … significantly higher average gifts from online donors can more than offset higher acquisition costs. And notice the admirable extent of testing in this campaign. If you want to dig deeper into […]

Learn More May 10, 2006

Online Advice for Non-profits

Latest e-newsletter from Non-Profit Advisors discusses six ways the Internet is most impacting non-profits. Some of this won't be news to the most I-experienced of you. Still, some useful food for thought.

Learn More May 9, 2006

Great Global Warming Ad

TV PSA from Environmental Defense. Pretty effective, I think. Yes/No?

Learn More May 7, 2006

“Fundraising” or “Marketing”?

Should we be talking about “fundraising” or “marketing?” Roger's a fundraiser — a master organizational strategist, he's no head-in-the-weeds guy. Still, he wants to know what your organization is doing today that might inspire the most contributions now from your current donors and their most likely clones. I'm a marketer — I want to know […]

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The Blogosphere Multiplies

Technorati counts 1.2 million new posts to blogs each day! I’ll bet the same non-profits that whine most about “aging files” will be the last to explore what blogging and other forms of social networking might mean to their future viability. Here’s the most comprehensive look at blogging data I’ve seen. For interesting companion analysis […]

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Are You a Believer?

Want the latest in commercial online marketing & promotion tactics & campaigns? Here's where I look. But then I'm a believer in the notion that commercial marketing has lessons for non-profit marketing. Are you?

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