Award-Winning Blog


Winning Ideas And Idea Killers

From two marketers I read faithfully, Willis Turner and Seth Godin, here are some ideas on ideas. Willis wrote 3 Deadly Fundraising Words You Probably Don’t Even Realize You’re Saying recently in Fundraising Success. He did a wonderful riff on how the (then!!) Big Three US auto manufacturers steadfastly resisted the idea of putting cup […]

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When Will Direct Mail Die?

I just read a blog post by a fundraising youngster, Derrick Feldmann. From his photo, he looks like one of them/thar ‘Millennials’. Derrick’s post, which by definition I received and read online, is titled, The Paradox of Direct Mail, and makes the observation: “For many new and younger donors, direct mail is viewed as intrusive, […]

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Beware The BIG LIE

Editors’ Note: This is the last of a three-part series on how some politicians and their special interest supporters, through the use of fundraising regulations,  are attempting to intimidate and discredit nonprofits that oppose them. Part One — Beware: Oklahoma’s Mini-Nixon Part Two — Anatomy of a Smear Campaign A key player in the drive […]

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Anatomy Of A Smear Campaign

Editors’ Note:  This is the second of a three-part series on how some politicians and their special interest supporters are attempting to intimidate, discredit and destroy nonprofits that oppose them through the misuse of fundraising regulations. Here’s part one: BEWARE: Oklahoma’s Mini-Nixon. A sinister move is now underway by Oklahoma’s attorney general and his special […]

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BEWARE: Oklahoma’s Mini-Nixon

Editors’ Note: This is the first of a three-part series on how some politicians and their special interest supporters are attempting to intimidate, discredit and destroy nonprofits that oppose them through the misuse of fundraising regulations.  Saturday the 9th marked the 40th anniversary of President Nixon’s resignation for abuse of power and process. Sadly, on […]

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Are You A ‘Best Friend’ Brand?

OK, maybe this is a bit of a stretch. But think about it … what exactly is the ‘status’ or ‘standing’ you want your nonprofit to have in the hearts and minds of your donors? I suspect your answer to that question will say a lot about you feel about them! Are they cash machines? […]

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