Award Winning Blog - Agitator

Keep The Spark Alive

Via Marketing Profs, here is some loyalty advice from the commercial space. “Keep the spark alive” says this article … Brand Love for the Long Haul. I mean, if you can inspire ‘brand love’ for Brillo soap pads (100 years old this year), why not for Oxfam or the San Diego Zoo? Here are the […]

Learn More August 9, 2013

Seniors Go Social, But Don’t Hyperventilate

The latest report from Pew Research says 72% of online adults are using social network sites. But perhaps most striking, those ages 65 and older have roughly tripled their presence on social sites in the last four years — from 13% in 2009 to 43% now. That’s good news. It means there’s another channel through […]

Learn More August 8, 2013

Wildly Profitable Monthly Giving

Whenever I see ‘monthly giving’ in a article title, I jump on it, because there’s no more productive way to raise funds from existing donors and I’m always trolling for advice on how to do it better. So here’s 18 Tips to Create a Wildly Profitable Monthly Giving Program, from Gail Perry at Fired Up […]

Learn More August 7, 2013

Meet With Your 27,000 Best Donors Tonight

Some days I wish I could call an emergency meeting of all Agitator readers, if for no other reason than to get your immediate reaction to one or another of our insane ideas — or at least Tom’s insane ideas. Until last week I figured that the time, cost and logistics of reaching 5,000 Agitatees […]

Learn More August 6, 2013

141 Shopping Days Until Christmas

Thursday’s mid-year release of the Blackbaud Index shows overall charitable giving up 2.2% and online giving up 14% for the first six months of 2013. More importantly, it should remind us all that now — today, or tomorrow at the latest — is the perfect time to get started planning for online year-end fundraising, tuning […]

Learn More August 5, 2013

Latinas Have The Purchasing Power

That’s not a typo. Hispanic women are the growing powerhouse of consumer spending in the US. Not only are their numbers and buying power increasing dramatically, Hispanic women seem to call the shots when money decisions are made within the typical Hispanic household. [Of course, my wife says that’s just a continuation of a long-established […]

Learn More August 2, 2013