Award Winning Blog - Agitator

Three Reports To Note

A few reports have accumulated on my desktop that I’d like to pass along for weekend browsing. First, especially for our UK readers, but with trend data all email fundraisers might be interested in, here’s the National Client Email Report 2013 from the Direct Marketing Association UK on email marketing in the UK. Notably, B2C […]

Learn More June 7, 2013

Are You One Of A Kind?

Is your nonprofit one of a kind? By that I mean, do you do something truly unique … either in terms of mission or strategy for accomplishing your core objective? If you do, you get to begin meeting your fundraising challenge with an enormous advantage. Your market (prospects) presumably readily recognizes you and your distinctiveness. […]

Learn More June 6, 2013

Blackbaud’s New Parlor Game

WARNING: I’m about to disappoint the gothic gang always ever ready to blast Big Bad Blackbaud. Clearly, The Agitator has sold out. Lost our critical, Damn-the-Man senses. You bet, especially when it comes to valuable new ideas. Shame on us for embracing the new and helpful. First, a secret. There’s a terrific ‘cell’ that I’m […]

Learn More June 5, 2013

You Knew This Day Would Come!

Well, maybe in your childlike innocence you didn’t. Nonetheless, that day has arrived and we now have to make the decision of whether or not to continue publication of The Agitator. The deadline for killing or continuing The Agitator is June 30th. Here’s the deal. After 7 years of delivering The Agitator each weekday morning […]

Learn More June 4, 2013

Fundraisers Who Cry Wolf … And Worse

Every copywriter worth her or his salt knows that for many causes ‘fear’, ‘urgency’ and, often, ‘ideology’ are key ingredients for success. EXCEPT when these ingredients are so ineptly combined as to produce a recipe that poisons even the most loyal donor. Nowhere is the misapplication of solid marketing and fundraising principles so prominent as […]

Learn More June 3, 2013

Worst Client Comments

Here’s some Friday fun for our agency/consultant readers. A couple of Irish creatives decided to enlist others of their ilk and design some posters to illustrate the worst client feedback they’d received on their work. They started selling the posters (proceeds to charity) and were swamped by orders. Here are the posters. And ‘fess up’ […]

Learn More May 31, 2013