Award Winning Blog - Agitator

Does Mobile Matter To Fundraisers?

If you’re an online fundraiser, it sure better! Mobile phones and tablets now account for 41% of all email opens in the US, up from 27% a year ago, according to this study from eMarketer. Epsilon goes further, and says that for most of their clients, mobile now accounts for 60% or more of opens. […]

Learn More August 15, 2013

What Do You Really Know About Your Donor?

In the era of Big Data, marketers — and that includes fundraisers — are supposed to know everything possible about their customer/donor. Notice I use the singular … donor. The days are gone when it’s good enough to know about your donors in the aggregate. Categories are indeed useful to marketers, but increasingly not sufficient. […]

Learn More August 14, 2013

The Agitator vs The Chronicle

Yesterday Roger wrote, in effect, ‘Get real fundraisers, to raise money, focus on Boomers and older.” Indeed, I once heard Roger comment that funeral directors don’t try to sell burial plots to teenagers … they patiently await their market! But then today, the Chronicle of Philanthropy urges: “People in their 20s and 30s already donate […]

Learn More August 13, 2013

Your Donors Are Old! Celebrate!

Odds are that in countless budget and board meetings this summer and fall there will be the usual share of naïve hand wringers warning that ‘our donors are too old’ and urging that ‘we simply must spend more to attract younger donors’. Fortunately, Blackbaud has just released its Next Generation of American Giving study that […]

Learn More August 12, 2013

Keep The Spark Alive

Via Marketing Profs, here is some loyalty advice from the commercial space. “Keep the spark alive” says this article … Brand Love for the Long Haul. I mean, if you can inspire ‘brand love’ for Brillo soap pads (100 years old this year), why not for Oxfam or the San Diego Zoo? Here are the […]

Learn More August 9, 2013

Seniors Go Social, But Don’t Hyperventilate

The latest report from Pew Research says 72% of online adults are using social network sites. But perhaps most striking, those ages 65 and older have roughly tripled their presence on social sites in the last four years — from 13% in 2009 to 43% now. That’s good news. It means there’s another channel through […]

Learn More August 8, 2013