Award Winning Blog - Agitator

Seeing Is Believing

A number of items crossed my screen in the last week or so that underscored the power of visual presentation. First I saw this promotional email from DirectMarketingIQ that featured a number of publications I intend to browse … Visual Marketing, by David Langton & Anita Campbell Infographics: The Power of Visual Storytelling, by Jason […]

Learn More April 16, 2013

We Love Ourselves

Admit it. That’s what marketing guru Seth Godin says. And the best brand stories help the customer/donor do that. Says Godin: “We love the memory we have of how that brand made us feel once. We love that it reminds us of our mom, or growing up, or our first kiss. We support a charity […]

Learn More April 15, 2013

Principles Worth Noting

Courtesy of fundraising consultant Pamela Barden, writing in Fundraising Success, here are 12 principles that all fundraisers would do well to heed … You are NOT the target audience. So figure out who is. You have to spend money to raise money. You have to ask to receive. Use multiple fundraising tools for balance. Good […]

Learn More April 12, 2013

Data Tells All

Yesterday I wrote about optimizing donor data, versus privacy sensitivities. Then last night I saw an article on this study, which is a great example of just how far personal data analysis can go in terms of predictive capability. As reported in the Proceedings of the National Academy of Sciences of the USA, these researchers […]

Learn More April 11, 2013

Privacy Versus Donor Data

This recent Ipsos survey regarding personal information collected as folks use the internet suggests that care be taken as nonprofits try to know more and more about their constituents. In this survey, 45% of US adults feel they have little (33%) or no (12%) control over the personal information companies gather while they are browsing […]

Learn More April 10, 2013

‘Great Fundraising’

“What differentiates great fundraising from the average, good or poor?” “What are the factors that allow an organisation to double, treble or even quadruple its income?” These are the questions Professors Adrian Sargeant and Jen Shang set out to answer in a year-long study aptly titled: Great Fundraising. Released yesterday, the study was briefed and […]

Learn More April 9, 2013